Digital Merchandising Manager (m/f/d)

London, England, United Kingdom

4/3/2025

Job Description

Do you enjoy the excitement and fast-pace environment within the eCommerce arena? Collaborate with regional and local teams to optimize the best products shown on our digital shelves. Bring your e-Commerce expertise and experience to drive success of our channels and help build stronger digital capabilities to innovate the future! Our amazing B2B eCommerce Center of Excellence (CoE) team is looking for its newest member – if you feel you have the right experience and skills, apply now!

IMPORTANT Please note there will be no relocation budget for this position.


Core Responsibilities

• Optimize the Online Shopper Journey Develop a deep understanding of our digital customer experience, identifying key touchpoints and moments of truth to enhance engagement.
• Drive Digital Merchandising Strategy Lead digital merchandising efforts across Western Europe, working closely with sales and marketing teams
• Support the Product Novelty Process Contribute to the product content localisation process to ensure assets are available, optimized, and aligned with eCommerce guidelines to enhance visibility and conversion
• Oversee Online Brand Stores Lead digital merchandising for the online brand stores of the LEGO Group
• Develop & Deploy On-Brand Assets Work in an agile, fast-paced environment to create and tailor high-quality assets for multiple product lines
• Collaborate with Creative Teams Strengthen the partnership between the Western Europe eCommerce Competency Centre and our internal agency
• Enhance Content Strategy Provide expert insights to the global content production process, driving the development of high-performing assets that boost conversion, increase brand engagement, and enhance customer lifetime value.
• Leverage Data for Decision-Making Enable data-driven strategies by monitoring performance against conversion key input metrics
• Shape Future eCommerce Content Partner with cross-functional and global teams to create innovative, eCommerce-ready content
• Testing & Innovation Conduct test-and-learn initiatives to continuously refine performance
  
  
  
  

Play your part in our team succeeding

The B2B eCommerce Center of Excellence (CoE) is responsible for driving all digital and eCommerce-related initiatives across the Western Europe region. Within this, the Digital Merchandising team plays a key role in driving eCommerce growth by using shopper-led, data-driven insights and a test-and-learn approach to keep the LEGO Group at the forefront of digital commerce.

Our future growth relies on strengthening our eCommerce and omnichannel strategy through seamless execution with our B2B customers. The mission of the eCommerce CoE is to develop and implement a cohesive digital shopper strategy, using the strengths of the LEGO® brand and our world-class Operating Model. This team drives innovation in digital commerce, inspiring the broader regional commercial organization to enhance shopper engagement and eCommerce performance.

Do You Have What It Takes

• Proven experience in eCommerce as a Content Strategist, Content Manager, or E-Merchandiser, with a strong focus on driving conversion rate optimization (CRO)
• Deep expertise in CRO
• Strong project management and organizational skills, with a proactive approach to problem-solving and troubleshooting
• Excellent interpersonal and cross-functional collaboration skills, ensuring seamless coordination across teams
• Advanced ability to analyze customer behavior and sales data to inform creative and merchandising strategies
• Knowledge of different content tech tools is a strong plus
• Fluent in English, both written and spoken
  
  
  
  

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.