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Job Description
Overview: We are looking for a highly skilled and motivated Digital Performance Analyst to join our digital delivery teams. The successful candidate will play a critical role in shaping and improving digital services by delivering high-quality data analysis, developing performance frameworks, and generating actionable insights that align with the Government’s Digital by Default (GDaD) Service Standard. As part of a multi-disciplinary Agile team, the Performance Analyst will work closely with product managers, designers, developers, researchers, and stakeholders to ensure data-driven decision-making that enhances user experience and drives continuous service improvement.
Key Responsibilities
- Develop and maintain performance frameworks and identify meaningful Key Performance Indicators (KPIs) to measure and evaluate digital service performance.
- Create clear, insightful data visualizations and dashboards to communicate key metrics to stakeholders.
- Lead performance reporting and deliver in-depth analysis of web analytics, customer behavior, and other data sources.
- Collaborate with Agile product teams to influence the product roadmap using evidence-based insights.
- Continuously monitor, evaluate, and iterate digital services based on quantitative evidence and testing results.
- Validate and assure the implementation of web analytics (e.g., Google Analytics), ensuring accurate and trustworthy data capture.
- Identify and integrate additional data sources to enhance performance measurement and understanding of user journeys.
- Translate complex data into compelling narratives and actionable business insights that support user-centric design decisions.
- Interpret A/B and multivariate testing to assess service changes and drive iterative improvements.
- Mentor and support other team members to build digital performance analysis capability
Essential Skills & Experience
- Proven experience as a Performance Analyst or in a similar data-driven role within an Agile delivery environment.
- Strong knowledge and experience with web analytics tools, especially Google Analytics.
- Ability to design, implement, and communicate performance metrics and KPIs effectively.
- Skilled in creating data visualizations and dashboards using tools like Google Data Studio, Power BI, or similar.
- Experience in SQL for data extraction and transformation.
- Ability to manage relationships and communicate effectively with technical and non-technical stakeholders.
- Experience in user-centred design environments, working alongside researchers, designers, analysts, and delivery teams.
- Understanding of the Digital by Default Service Standard and how performance analysis supports compliance and improvement.
- Ability to validate and assure analytical implementations and findings, ensuring statistical robustness.
- Strong communication and storytelling skills, translating data insights into practical recommendations.
Desirable
- Experience mentoring or coaching colleagues to develop analytical capability.
- Familiarity with GDS (Government Digital Service) standards and frameworks.
- Background in conducting or interpreting experimentation (A/B testing) in a service delivery context.
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