Digital Publishing Specialist

Purpose of the job

The Digital Publishing Specialist plays a key role in managing and optimising digital content across multiple platforms, ensuring that updates are executed with precision, consistency, and in line with business objectives. This role involves advanced content management, applying best practices in accessibility, SEO, and optimisation strategies, including the implementation of A/B testing to enhance the user experience. The Specialist serves as a subject matter expert in content management systems (CMS) and champions accessibility standards, collaborating with cross-functional teams to ensure continuous improvement and innovation in digital publishing.

Key Responsibilities

Advanced Content Management & Maintenance

· Manage, update, and optimise digital content across CMS platforms, ensuring adherence to best practices in web standards, SEO, and accessibility.

· Lead the coordination of complex content updates across multiple websites, apps, and microsites, ensuring consistency with technical, design, and brand standards.

· Oversee the implementation of content changes, ensuring compliance with accessibility guidelines such as WCAG, and optimising for usability and inclusivity.

SEO, Accessibility & Content Optimisation

· Ensure all content updates are fully optimised for search engines and are accessible to all users, in line with SEO best practices and accessibility standards.

· Take the lead in ensuring digital content meets the latest accessibility guidelines, including WCAG, and work to integrate inclusive design principles into all updates and changes.

· Work closely with analytics and customer experience teams to track, test, and refine digital content, ensuring the most effective user experiences across platforms.

· Recommend and execute testing strategies to improve content layouts, navigation, and interaction points, ensuring accessibility is prioritised in all tests.

Collaboration & Leadership

· Collaborate with cross-functional teams, including developers and product teams, to ensure that content changes are implemented smoothly, efficiently, and in compliance with all relevant standards.

· Act as the lead CMS subject matter expert, advising teams on best practices for content updates, accessibility improvements, and digital optimisation.

· Guide the delivery of content updates, overseeing quality assurance processes to ensure accuracy, brand consistency, and compliance with both SEO and accessibility requirements.

Continuous Learning & Development

· Stay updated on emerging trends in digital publishing, content management, SEO, and accessibility, ensuring all practices remain current and effective.

· Mentor and provide guidance to junior team members or other stakeholders on best practices in CMS use, accessibility, and A/B testing methodologies.

Knowledge, skills, and experience required

Essential

· Bachelor’s degree in marketing, communications, or a related field.

· At least 4 years of experience in digital publishing, content management, or a related field, with a proven track record in managing complex digital platforms.

· Expert knowledge of content management systems (CMS) and advanced web publishing best practices, including experience with A/B testing and optimisation techniques.

· Strong understanding of SEO principles and advanced knowledge of web accessibility standards such as WCAG.

· Excellent attention to detail, with the ability to manage multiple priorities in a fast-paced environment.

· Strong communication and leadership skills, with a collaborative approach to cross-functional teamwork.

Desirable

· Experience with CMS platforms such as Contentful, WordPress, Sitecore, or similar systems.

· Proficiency in HTML and CSS for advanced content updates.

· Familiarity with UX/UI principles and experience with digital design optimisation.