Ecommerce and Licensing Manager

Overview

In advance of the Premier League launching a new ecommerce platform we are seeking to identify an Ecommerce and Licensing Manager to join the Commercial team.

Reporting to the Senior Licensing Manager this individual will support the launch of the ecommerce programme, and lead across the day-to-day management and ongoing delivery of the site. The right candidate will proactively drive the programme forward as well as support the Senior Licensing Manager to deliver excellence across all aspects of our portfolio of Licensees, enabling Licensees to leverage their relationship with Premier League to deliver maximum return and revenue growth across the business. The Ecommerce and Licensing Manger, will be at the heart of the ecommerce programme, managing our relationship with our ecommerce partner and working with colleagues across Brand, Commercial Insights, Digital Media and Broadcast, as well as external stakeholders such as the Premier League commercial partners.

Who we are

The Premier League is home to some of the most competitive and compelling football in the world. The League and its Clubs use the power and popularity of the competition to inspire fans, communities and partners in the UK and across the world. The Premier League brings people together from all backgrounds. It is a competition for everyone, everywhere and is available to watch in over 900 million homes in 189 countries.

We have a wide variety of responsibilities. These include organising the competition and its Handbook as well as managing the centralised broadcast and commercial rights. The work we do in conjunction with the Clubs also goes far beyond the 90 minutes. We support and provide a framework for youth development, we protect the organisation’s intellectual property, support the wider game and community programmes, undertake international development work and liaise with governing bodies and other leagues.

The Premier League is an equal opportunities employer and strives to create an inclusive culture where talent can flourish. We believe in the potential of everyone and open our doors to those who share those values. All appointments will be made based on merit; however, we particularly encourage applications from women, people from minority ethnic communities, LGBTQ+ people and disabled people.

Our hybrid-working model also allows you some variety on your place of work, offering you the chance to work from home on some days each week. Where possible, you will attend the office or site visits in line with our company policy. All staff liaise closely with their line manager to manage their time appropriately and according to their work and team requirements.

The role

• Manage the day-to-day relationship with the ecommerce licensee, implementing best practice across product, process, multi-channel marketing and reporting, working closely with colleagues across several departments
• Drive revenue growth through constant monitoring of reporting, analysis and recommendations across data-driven merchandising, conversion rate optimisation, digital marketing, and customer retention strategies
• Play a key role in shaping the Premier League’s overall retail strategy, working closely with Partners, Licensees and Clubs
• Lead on the Premier League product strategy, working collaboratively with Premier League Brand, Digital, Insights and Partnerships
• Coordinate across internal teams the website build, overseeing the site development, UX/UI optimisation, etc., ensuring a seamless and engaging customer experience across desktop and mobile
• Work with Brand, Digital and Marketing teams to create a content strategy that drives awareness of the ecommerce platform and products
• Work collaboratively with Digital marketing teams to optimise SEO, SEM, paid media, email, CRM and affiliate programs to drive traffic, conversion and retention
• Work with digital architects to ensure the seamless management of first party, behavioural and transactional data
• Drive revenue growth through constant monitoring of reporting, analysis and recommendations across data-driven merchandising, conversion rate optimization, digital marketing, and customer retention strategies

Requirements for the role

• Proven experience across project management, with expertise managing senior stakeholders both internally and externally.
• Experience of executing ecommerce marketing tactics and campaigns across social and digital channels.
• Extensive knowledge and familiarity of royalty reporting.
• Knowledge of, and passion for ecommerce, licensing, product, marketing and sports entertainment
• Highly analytical individual that is comfortable working with large data sets.
• Previous experience in working with and managing agencies and suppliers.
• Preferably previous ecommerce trading experience.
• Ability to prioritise workload and manage critical paths and projects on time.
• Excellent communication skills – verbal and written – and attention to detail.
• Good working knowledge of IT packages (e.g. MS Office suite).

Our commitment to safeguarding includes implementing robust safer recruitment procedures to assess the suitability of individuals applying for roles that involve work with children and adults who are or may be at risk of harm. For further information, please see our Safer Recruitment Guidance.

To apply please visit our careers page and apply with your CV and a cover letter. The closing date for applications is Monday 5 May 2025.

We will remove barriers that prospective candidates might face at any stage of our recruitment process. If you have a disability and would like the advert in an alternative format, or would like to talk about how we can adjust the interview process to best support you, please contact [email protected]