Ecommerce Manager

Position Title: E-Commerce Manager

Location: Blackpool

Salary: From £45K per annum

Reports To: Senior Management

About Us:

Chards Coin & Bullion Dealer is one of the UK’s largest and most reputable bullion dealers, boasting over 60 years of industry experience and a remarkable 4,500+ 5-star reviews on Trustpilot. Based in Blackpool, we offer a wide range of investment products, including gold bars, silver bars, coins, and other precious metals. Our commitment to excellence extends to both our products and the exceptional service we provide to our customers and employees alike.

Our Values:

• Productivity & Professionalism: We prioritise working diligently and efficiently, always valuing productivity and high standards over mere presence.
• Collaboration, Accountability & Diversity of Thought: We cultivate a culture of teamwork where responsibility is shared, feedback is constructive, and diverse perspectives are encouraged. We believe in data-driven insights to guide our collaborative efforts, fostering innovation and informed decision-making.
• Integrity & Excellence: We uphold the highest standards in everything we do, delivering on our promises and maintaining respect and professionalism in all interactions.
• Continuous Improvement, Positivity & Adaptability: We embrace a growth mindset, encouraging continuous learning and adapting quickly to new challenges, opportunities, and market trends.
• Confidentiality & Security: We maintain strict confidentiality regarding business operations, customer information, and security protocols, ensuring the trust and privacy of both our business and our customers.
• Honesty & Ethics: We believe in transparency and uphold the highest ethical standards in all our dealings, ensuring that every customer interaction is guided by integrity and honesty.

Position Summary & Key Respomsiblities

As the E-Commerce Manager, you will oversee the development and execution of the e-commerce strategy to ensure alignment with business goals and objectives. You will be responsible for leading the e-commerce team, managing online sales channels, and optimising the digital customer experience. This role requires a strategic thinker with a strong understanding of e-commerce operations, digital marketing, and customer behaviour.

Strategic Leadership:

• Develop and implement the overall e-commerce strategy, including content, social media, paid marketing, ensuring it aligns with the company's business goals.
• Monitor market trends, competitor activities, and customer preferences to inform strategy and drive continuous improvement.
• Report on e-commerce performance to senior management, providing insights and recommendations for growth.

Operations Management:

• Oversee daily e-commerce operations, including website management, product listings, pricing, and promotions.
• Ensure the seamless integration of online sales channels with inventory management and order fulfilment processes.
• Work closely with the IT and development teams to ensure the website is optimised for performance, user experience, and SEO.

Team Collaboration:

• Lead, mentor, and develop the e-commerce team, fostering a collaborative and high-performance work environment.
• Collaborate with other departments, including Marketing, Sales, and Customer Care, to ensure a unified approach to customer service and sales.
• Ensure alignment between the e-commerce strategy and broader business initiatives.

Performance Monitoring & Reporting:

• Track and analyse e-commerce KPIs, including sales performance, conversion rates, and customer satisfaction metrics.
• Prepare and present regular performance reports to senior management, highlighting key trends and areas for improvement.
• Implement data-driven strategies to enhance the customer journey and maximise online sales.

Skills and Qualifications:

• Experience: Minimum of 5 years in e-commerce management, with a proven track record of driving online sales growth.
• Technical Proficiency: Proficient in e-commerce platforms, digital marketing tools, SEO, and data analytics.
• PPC & Paid Social: Develop and manage targeted PPC and paid social media campaigns to drive traffic and boost online sales
• SEO: Implement and oversee SEO strategies to improve organic search rankings and enhance website visibility.
• GA4: Utilise GA4 to track and analyse user behaviour, providing insights to optimise the customer journey and improve conversion rates.
• Leadership: Strong leadership and team management skills, with experience in mentoring and developing high-performing teams.
• Strategic Thinking: Ability to develop and execute strategic plans that drive business growth and enhance customer engagement.
• Communication: Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments.

Why Join Us?

• Living Wage Employer: We ensure fair wages for all our employees.
• Team Bonus: Eligibility for team bonuses after probation.
• Staff Recognition: We recognise and reward hard work through our staff recognition programme.
• MediCash: Healthcare benefits through MediCash after probation.
• Discount on Metals: Staff discounts on precious metals.
• Cycle to Work Scheme: Support for a healthier lifestyle with our cycle-to-work scheme.