Job Description
About the role:
At NEXT, not only are we one of the UK’s largest fashion retailers, but we’re also one of the largest listed companies, full-stop. Selling our products and thousands of world-famous brands, both in-store and online UK and Internationally. What’s more, we’re growing. Fast. And it’s the kind of growth and investment that is exciting for everyone in our business.
The premium copy specialist is responsible for defining the rules of our tone of voice across our Next, Seasons and Branded products based on our brand guidelines. They will own the hands-on creation of premium copy for top performing items and high ticket products including Seasons brands. They will ensure that they and the product content assistants are adhering to green claim, sustainability and trademarked rules across all of our websites, and will own the relationship with the legal and sustainability teams to ensure we are working to the most up to date policies. They will drive the optimisations of premium products on site to maintain a high level standard to increase sales potentials.
About You:
Copy Creation & Optimisation
Creates premium, inviting, optimised copy for titles and descriptions using a mix of AI and human generation. Defines and implements premium copy standards.
Compliance
Implements and upholds greenwashing, sustainability, and trademark rules by working closely with legal and sustainability teams.
Content Enrichment
Adds relevant content such as usage guides and technical specifications, and focuses on SEO and Conversion Rate Optimisation.
Collaboration
Briefs copy standards to Product Content Leads and Assistants, and collaborates with Trade, Product, Legal, Sustainability, and eCommerce teams.
About Us
You know Next, but did you know we’re a FTSE-100 retail company employing over 35,000 people across the UK and Ireland. We’re the UK’s 2nd largest fashion retailer and for Kidswear we’re the market leader. At the last count we have over 500 stores, plus the Next Online and it’s now possible to buy on-line from over 70 countries around the world! So we’ve gone global!
About The Team
- 25% off most NEXT, MADE*, Lipsy*, Gap* and Victoria's Secret* products (*when purchased through NEXT)
- Company performance based bonus
- Sharesave scheme
- On-site Nursery available; OFSTED outstanding in all areas
- 10% off most partner brands & up to 15% off Branded Beauty
- Early VIP access to sale stock
- Access to fantastic discounts at our Staff Shops
- Restaurants with great food at amazing prices
- Access a digital GP and other free health and wellbeing services
- Free on-site parking
- Financial Wellbeing - Save, track and enhance your financial wellbeing
- Apprenticeship - Grow and develop on the job whilst gaining a qualification
- Direct to Work - Discount online and instore, collect your items the next day for free from your place of work or local store
- Support Networks - Access to Network Groups to empower and celebrate each other
- Wellhub - Discounted flexible monthly gym memberships, with apps, PT sessions and more
Conditions apply to all benefits. These benefits are discretionary and subject to change.
We aim to support all candidates during the application process and are happy to provide workplace adjustments when necessary. Should you need support with your application due to a disability or long-term condition, feel free to get in touch with us by email
[email protected] (please include 'Workplace Adjustments' in the subject line), or call us on 0116 284 2486 and leave a voicemail.
