eCRM Executive

At Fora, we're fuelled by a desire to enhance the way people work. We're here for the progressives, the forward thinkers, the status quo-challengers, the creators and the innovators. With signature hospitality, a likeminded community of members and a re-energising wellness experience, Fora takes the grind out of daily work-life, so members can focus on what's important - working productively, healthily and happily.    

Our journey began over 20 years ago, when we opened our first location on London's City Road. Since then, our collection has grown to over 60 distinctive workspaces across London, the UK and Germany, totalling 3.2 million sq ft of real estate. And in the last two decades we've welcomed nearly 30,000 members through our doors and boast market-leading retention rates. 

 As a trusted workspace provider for teams of all sizes, from established brands to new ventures, our uniquely designed, flexible office spaces come with a range of exceptional on-site amenities and a dedicated Member Experience team to take care of all the day-to-day details. Ocado, The British Fashion Council and Pangaia are just some of the businesses who call a Fora workspace home.  

 Fora is part of The Office Group, backed by Blackstone and Brockton Capital. We have ambitious plans to expand our collection of workspaces in the future, pioneering industry change through our conscious design and construction practices, and creating workspaces that empower our members to work in their own unique way. 

The Role

We are looking for a technical-first eCRM Executive to be responsible for; email build & deployment, digital customer communication touchpoints, the day-to-day data order/upkeep of the marketing CRM data, and all related statistical marketing analytics, to ensure the company can make the most out of all marketing opportunities. Candidates for this role should have good collaboration skills and a strong & demonstrable practical working knowledge (inc' best practice) of email marketing, data management/practices, and reporting schemes.

A willingness to learn is essential, along with an ability to work autonomously and manage a varied and at times complex workload.

Key Responsibilities

This role works closely with the wider Commercial and Marketing teams, to develop and implement communication strategies across retention and acquisition.

eCRM

• Manage the build, scheduling and send of all internal/external email communications

• Implement eCRM strategies to improve customer acquisition, retention, and grow the life time value (LTV) of customers

•  Manage the digital touchpoint platforms for customer communications (digital screens, virtual reality tours etc)

• Ensure the email database is effectively segmented for effective and targeted marketing activity

• Ensure all projects are GDPR compliant and exceed best practice/legal guidelines

• Develop and implement eCRM testing/optimisation strategies

• Co-ordinate and collaborate with the creative team to ensure the relevant content and assets for the creation of digital campaigns are made available

• Assist in the development of eCRM related creative assets, ensuring best practice and optimal sending practices are observed

Data & Marketing

• Manage the day-to-day significance and effectiveness of the eCRM marketing data

•  Manage data insights, and updates on eCRM implementation status

• Manage & develop reporting on all email campaigns, identify what works well and where there are challenges and opportunities

• Understand up/down-funnel marketing relationship metrics to drive ROI across the across the various stages of the customer journey
  
  

•  Extensive experience of eCRM and digial marketing, ideally in a similar sector/industry

• A demonstrable background being involved in customer re-engagement strategies

• A firm understanding of key digital performance metrics and ROI through the marketing funnel

• A broad understanding of key digital marketing disciplines e.g. Paid Social, SEO, PPC, remarketing, social media, etc and how these are used in partnership with eCRM and communications to drive acquisition and retention
  
  

At The Office Group, we know that  work isn't just about working. We offer all of our employers a fantastic range of benefits, including;

• Flexible working hours
• Hybrid working - 4 days in the office
• 28 days annual leave
• Birthday off
• 2 weeks work from anywhere
• Annual leave purchase scheme
• Healthshield
• Study support
•  5% Pension scheme
• Life Assurance
• Discounted Gym membership
• Season Ticket Loan
• Cycle to Work Scheme
• 25% Discount at Fora Cafes
• Discounted event spaces