Founders Factory builds and funds startups together with exceptional entrepreneurs and the world’s leading companies. Created by IPO-exited founders, we offer founders capital, operational support from a team of hands-on experts, and unrivalled access to a coalition of industry-leading corporate partners. Since 2015, our 300+ portfolio companies have raised $900mm in follow-on funding from a roster of notable investors.
Our Studio partners with entrepreneurs at day one, developing new ideas, technologies and business models into high-growth companies. We’re now exploring concepts at the intersection of wealth management and technology.
About The Venture
We're building the AI-powered financial companion for the next generation of wealth creators.
Capita is your always-on, intelligent partner for navigating personal finance - built for the
emerging affluent: individuals earning £90k+ with investable assets, who are proactive, digital-first, and underserved by traditional financial advisors.
Think of it as
"Perplexity for money" - an AI-native platform that helps users ask better financial questions, model future scenarios, set meaningful goals, and take confident action.
In a world where the average consumer is increasingly responsible for their own financial future, Capita puts smart, contextual financial decision-making at their fingertips. It’s not just about advice - it’s about empowerment.
Backed by Founders Factory’s proven venture studio model, you'll be joining at day zero to shape the product, business, and go-to-market. With a validated concept, existing domain expertise, and a highly resourced build team by your side, this is a rare opportunity to found a company at the forefront of fintech and AI.
👉 trycapita.com
💡 See our concept deck for more
Capita is bound to follow in the footsteps of our other studio-built fintech ventures like
Tembo and
Hammock, some of the fastest growing startups in Europe.
About The Role
We're looking for a founder to build something big.
As CEO of Capita, you'll take this from a validated concept to a venture-scale business - leading vision, product, go-to-market, and fundraising. You’ll be in the driver’s seat from day one, shaping the future of AI-powered personal finance for the emerging affluent.
This role isn’t for everyone, but if you love building from zero, thrive in ambiguity, and want to completely reimagine what wealth guidance looks like in the age of AI, you might be exactly who we’re looking for.
You’ll be supported by a full-time venture builder, capital to get moving fast, and a team of specialists across product, tech, growth, and more.
Our offer
We don’t just fund ideas - we co-build them.
Join As Founder & CEO And Get Access To a Full-stack Venture Studio Offering Designed To Give You The Best Possible Start
- 💰 Capital: Stipend + studio budget to build, validate, and launch
- 🧠 Expert Team: Hands-on support across product, growth, fundraising, AI/ML, design, legal, hiring, and more
- 🏗️ MVP Build: Full-time venture builder(s) to help ship your first product
- 🔁 Accelerator: 6 months of deep operational support post-launch
- 🤝 Strategic Network: Intros to top-tier investors and corporate partners
- 🚀 Validation: A vetted concept, domain insight, and a head start in a massive market
This is your shot to build a world-changing company with a serious unfair advantage.
What We’re Looking For
We're looking for the needle in the haystack founder.
You Might Be a Fit If You
- Believe the current system is broken: You know traditional financial advice isn’t built for the next generation - and you're ready to fix it.
- Have a founder's mindset: You're ambitious, resilient, and have a real track record of taking things from 0 to 1.
- Are AI-native: You’ve used AI as a builder, not just a user - and you see how it can transform customer experiences.
- Think strategically, act decisively: Big-picture thinker with a bias for action and ability to move fast with focus.
- Know this space: You bring experience at the intersection of fintech, AI, and DTC - or you’ve got a unique insight or edge that makes you a compelling founder in this domain.
- Thrive in the grey: You’re at your best in ambiguous environments where nothing is certain and everything is possible.
- Lead with EQ and IQ: You bring strong opinions, held lightly - and you’re ready to build an exceptional team around a shared mission.
Responsibilities
As Founder & CEO, you’ll be responsible for:
- Setting and evolving the vision, mission, and roadmap for Capita
- Driving early traction and building the MVP with your Founders Factory venture team
- Leading user research, customer development, and validation loops
- Owning all things growth: strategy, tactics, and execution
- Building the founding team — starting with a world-class Technical Cofounder
- Fundraising from top investors at pre-seed and seed
- Shaping the company culture from the ground up
- Doing whatever it takes to bring this company to life
This is your company. We’re here to help you build it, fast.
Non - negotiables
To Thrive In This Role, You Must Have
💡
AI-first builder mindset - You've actively built or applied AI in products, not just followed the hype.
🎯
DTC product chops - You’ve shipped consumer-facing experiences with a deep design and customer obsession.
💸
Fintech x AI experience - You understand both the regulatory nuances and the transformative potential of AI in financial services.
🛠️
Strong product + tech intuition - You don’t need to code, but you can confidently lead technical conversations and product trade-offs.
📈
Growth savvy - You know how to build go-to-market from scratch and can hustle your way to traction.
🧠
Strategic clarity with a
bias for action
🧑🤝🧑
Proven leadership skills and a desire to attract top talent
❤️ A deep passion for reinventing wealth guidance and making financial empowerment radically more accessible
