Global Head of Influence and Social Media

London, England, United Kingdom

12/11/2024

Global Head of Influence & Social Media | London

For over 35 years, Aesop has carefully cultivated an inspiring and inclusive environment in which our employees are supported and encouraged to thrive. As a global retail organisation, we offer professional development and advancement opportunities to complement career goals and aspirations.

Our approach to skin care involves meticulous attention to detail, using only the most efficacious ingredients to create formulations which stir the self and senses. The same meticulous approach is taken during our recruitment process, seeking out considered and inspired individuals with a wealth of perspectives who bring out the best in themselves and others.

We aim to strike the right balance between people, planet and profit, actively reducing our footprint on the planet that generously sustains us. So far, this journey has led us to become a certified B Corp. We are committed to building a more sustainable and inclusive society.

Role purpose

The Global Head of Influence & Social Media at Aesop is responsible for the brand's international engagement strategy with a 360-degree vision that includes earned and owned channels including PR, Influence, Events and Social Media. In this strategic and creative role, your mission is to design and lead all engagement campaigns through distinctive and disruptive content. You will implement activations that significantly grow the brand’s awareness and engagement, while respecting and enhancing Aesop’s ethos.

Reporting into the Global Communications and Engagement Director, you will collaborate closely with the brand’s marketing and creative teams, ensuring the amplification of campaigns and product launches. Acting as a key partner for zones and countries, you will establish guidelines and oversee local activations with countries. In line with the brand positioning and philosophy, you shall be responsible for the brand’s social media content and develop its distinctiveness on each channel, in collaboration with the creative team. Integrating drive-to-store and conversion in your initiatives, you will enhance a results-driven culture, setting KPIs to manage the brand’s share of voice both online and offline.

Role responsibilities include, but are not limited to –

• Social Media Strategy and Management: Overseeing the brand’s social media platforms strategy and content creation, accelerating community management strategy. Partnering with countries to increase our social media presence on local channels.
• Influence Strategy Design and Management: Designing and leading the brand’s advocacy strategy. You define the categories of KOLs and content creators and how to collaborate with them in alignment with Aesop’s unique positioning. You develop guidelines for countries and approve local initiatives whilst your team is responsible for managing international content creators.
• Public Relations Strategy: Responsible for the brand’s PR strategy and the development of PR storytelling to continue elevating Aesop’s image and promoting its products and stores.
• Event Strategy Implementation: Implementing the event strategy, conceptualizing, and leading events in partnership with creative and retail teams.
• Production of Guidelines: Supervising the production of guidelines for countries to amplify product launches.
• Management of a team of experts within PR, social media and advocacy.
  
  

This is a full-time position operating with a hybrid working pattern, including 3 days on-site per week at Aesop’s Global Head Office near London Bridge.

What We Are Looking For

• Passion for people management, including the growth and development of teams - demonstrable management skills
• Exceptional level of expertise within social media (channels, features, best practices)
• Able to work with multiple partners to achieve overall goals – a proven track record of influencing and managing senior stakeholders
• Excellent communication and collaboration skills
• Strategic, highly organised and a proactive self-starter
• Entrepreneurial spirit, championing creativity and curiosity
• Strong expertise in content creation management
• Open mindset and deep curiosity seeking to understand others, listen without judgement and act on diverse perspectives
• Commitment to fostering an inclusive and psychologically safe work environment
• Experience within luxury markets would be advantageous.
  
  

What’s On Offer

We take a holistic approach to employment, promoting professional development, career growth, employee wellbeing initiatives and encouraging deep connections with the local community through the Aesop Foundation, volunteering and matched giving programs. Employee benefits include –

• Flexible, hybrid working pattern
• Generous product discount allowance and bi-annual complimentary product allocation
• Paid volunteering allowance for all employees
• Bonus opportunity based on personal, and business, performance
• Suite of options to aid development, including complimentary access to LinkedIn Learning, in-house Product and Core skills training and study support opportunities
• Access to employee assistance programmes, complimentary subscription to Headspace mindfulness app and summer hours options.
  
  

Aesop is committed to attracting, developing and retaining the very best people by offering a creative and inclusive workplace where talent is truly recognised and rewarded. We are committed to promoting inclusion for all with the belief that diversity, inclusion and belonging plays an important role in the success of our organisation.