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This post is a dynamic and challenging field-based opportunity. The aim of the role is to drive referrals from relevant sources (including, but not limited, to CCGs, General Practitioners and their practice staff, external consultants, etc.) in line with hospital activity and business plans.
You will build with, and be the main point of contact for, GPs, their practice staff, and consultant referrers through the provision of a high standard of liaison, support, and communication. You will help to ensure that the Trust's Private Patient Services are positioned as the first choice for private patient referrals.
The post holder will take a leading role in driving attendance to our events to attract GPs, health practitioners, and other referrers to our education programme. You will also act as the interface between GPs and other medical referrers and the various Trust services and sites, facilitating appointments and admissions.
Key Performance Indicators For This Role Include
- Referral growth in line with hospital activity and revenue targets
- Consistent identification of opportunities and threats to the business
- Achieving an agreed number of events (including in-practice/onsite/online) per calendar year
- Provision of regular reports to management and sites on performance of key accounts and influencing centres
The interview process will consist of two rounds, with the first being a telephone interview and the second face-to-face. Dates TBC as per interview process.
- Develop and implement a data-based strategy for the proactive targeting of GPs and other medical referrers, which increases referrals and drives market share growth from the targeted areas
- Visit GP practices and establish strong relationships with GPs and practice staff, presenting a positive and credible image to these external stakeholders
- Ensure that GPs and referrers are aware of the structure and function of services at all sites and the referral process
- Develop and deliver a structured programme of GP educational events and seminars (online and onsite), in-line with strategy
- Create and implement email campaigns using Mailchimp and Eventbrite
- Work with consultants to arrange content, support presentations and ensure materials for the seminar are developed to agreed timescales
- Maintain close working relationships with key internal stakeholders, both clinical and non-clinical to ensure that the GP, practice manager and patient experience is positive, and act upon any concerns raised in an appropriate and timely manner
- Work with internal Consultants to achieve caseload targets in-line with plans and drive referrals
- Identify local opportunities to drive referrals
- Develop a strategy to target potential diagnostic referral contracts within the local area to increase diagnostic referrals
- Maintain and update all CRM systems daily
- Monitor and report monthly on key account metrics
Guy’s and St Thomas’ Specialist Care, as part of Guy’s and St Thomas’ NHS Foundation Trust, offers a wide range of private patient services to UK and international patients.
Private patient activity is undertaken at across all five of our hospitals and at Wimpole Street Consulting Rooms and Diagnostic Centre.
The Main Specialties Undertaking Private Activity Are
- Cardiology and cardiac surgery
- paediatrics
- respiratory medicine and thoracic surgery
- women’s services (gynaecology, obstetrics)
- renal
- ophthalmology
- fertility
- plastics
- GI surgery
- vascular surgery
All Trust Employees Benefit From
- 27 days annual leave on top of bank holidays, from 5 years 29 days annual leave, from 10 years 31 days annual leave
- NHS pension – for this role staff can contribute 10.7%, the Trust will contribute 23.7%, includes life assurance – paying twice the annual salary in case of death while in service
- travel season ticket and staff loans
- discounted memberships to local fitness and leisure facilities
- exclusive discounts for Trust staff
- local and national NHS discounts
- salary sacrifice schemes
- maternity, paternity, sick pay entitlements
- flexible working policy
- education, training, development opportunities
- career guidance, coaching, mentoring
- annual staff recognition awards
- equality, diversity and inclusion staff forums and networks
- in-house occupational health, physiotherapy, staff psychology
- free flu vaccinations
- counselling service 24 hrs/day
- prayer facilities
- wellbeing workshops, and more.
For further details / informal visits contact: Name: Augustus Mohan Job title: Business Development Lead - UK & Asia Email address:
[email protected] Telephone number: 0207 188 7188
E-mail preferred on:
[email protected]