Group Digital Communications Manager (12 Month Fixed Term Contract)

London, England, United Kingdom

3/19/2025

Role Purpose

The Group Digital Communications Manager will have a significant impact on crafting and completing Flutter’s digital and social media strategy across its corporate platforms. The role will be part of a lean, fast-paced team and will work closely with the Group Head of Corporate Brand Marketing. This position will have a global remit, supporting Flutter’s multi-brand and multi-region structure across the US, UKI, SEA, APAC, CEE, and Brazil divisions. The role will also interact with senior collaborators across the Group functions.

Accountabilities & Responsibilities

• Lead digital and social media channels for Flutter’s campaigns and day-to-day activities, including content creation and leading content calendars.
• Develop and implement Flutter’s digital strategy, generating and driving content for the Group’s corporate website.
• Lead and improve Flutter’s social media strategy to support business and communications objectives.
• Build engaging social content, blog posts, and articles, while staying informed on industry trends.
• Monitor and facilitate social media engagement, responding to posts and encouraging discussions.
• Track and report performance on social media platforms using tools such as Google Analytics.
• Lead digital media inquiries, ensuring timely and appropriate responses in the company’s tone of voice.
• Compile monthly reports on analytics, engagement, and overall digital strategy performance.
• Lead external consultants, partners, and vendors as necessary.
• Maintain website CRM and build website pages as required, including news hub articles and press releases
• Develop and lead paid campaigns to boost reach and engagement, working with our agency to optimise and report on results
• Experiment with emerging digital formats for content (eg video, podcasts, interactive content) to enhance audience engagement
  
  

Skills & Capabilities

• Experience in digital and social media communications, preferably within a large corporate or agency setting.
• Proficient in planning, developing, and implementing social media campaigns, with familiarity with analytics tools.
• Ability to excel in a fast-paced, high-demand environment and navigate complex issues.
• Strong project management skills, with the ability to take initiatives from development to execution.
• In-depth understanding of the corporate, social, and digital media landscape.
• Strong written and verbal communication skills, with the ability to craft compelling content.
• Solid collaborator management skills, including experience engaging with senior leadership.
• Proven paid social media experience, particularly with LinkedIn ad platform and audience building
• Experience maintaining websites, Umbraco experience preferable
• Experience producing creative content for social media, Canva and PPT desirable
  
  

Qualifications & Experience

• Experience working in digital and social media communications within consumer-facing industries (regulated sector experience is a plus).
• Previous experience leading corporate social media strategies and developing proactive campaigns.
• Knowledge of betting and gaming is not essential but is beneficial.
• Consistent record in handling multiple projects and collaborating with various individuals concurrently.
• Corporate Communications experience and/or understanding of financial communications and capital markets environment desirable
  
  

Measure of Success

• Increased engagement and reach across Flutter’s corporate digital and social platforms.
• Successful execution of the corporate website content strategy.
• Positive collaborator feedback on the efficiency of digital communications.
• Clear reporting on analytics that shows value from digital and social media initiatives.
• Strong alignment of digital content with Flutter’s overall business and communication objectives.
  
  

About Flutter

Flutter is the world’s leading online sports betting and iGaming operator, with a market leading position in the US and across the world. Our ambition is to leverage our significant scale and our challenger mindset to change our industry for the better. By Changing the Game, we believe we can deliver long-term growth while promoting a positive, sustainable future for all our stakeholders. We are well-placed to do so through the distinctive, global advantages of the Flutter Edge, which gives our brands access to group-wide benefits to stay ahead of the competition, as well as our clear vision for sustainability through our Positive Impact Plan. Flutter operates a diverse portfolio of leading online sports betting and iGaming brands including FanDuel, Sky Betting & Gaming, Sportsbet, PokerStars, Paddy Power, Sisal, tombola, Betfair, MaxBet, Junglee Games and Adjarabet.

On May 31 2024 Flutter moved its primary listing to the New York Stock Exchange.

We’re working to be an inclusive employer, and we encourage people from all backgrounds, ways of thinking and working to apply. Everyone brings different perspectives and experiences; you don't have to meet all the requirements listed to apply for this role. If you need any adjustments to make this role work for you let us know, and we’ll see how we can accommodate them.