Group Product Manager - Growth & Account

If you wake up every morning excited to craft exceptional digital experiences that turn visitors into loyal customers, this role is for you.

As Group Product Manager for Growth & Account, you will lead the next evolution of our digital experience, creating personalised, seamless, and intuitive journeys that drive customer engagement and fuel business growth across our European domains.

Changing the world of pet food for good
We’re Tails.com, a dog food subscription company with a big difference. We create truly tailored food for each and every dog we serve. It all starts by asking a few simple questions about your dog. Then we use that information to create your pets unique Tails.com recipe – so your dog gets exactly the nutrition they need, in the taste they love, delivered to their door every month. It’s clever stuff.

We’ve got bold plans. Having created an entirely new category in pet food, we’re now scaling fast in the UK and Europe and backed by Purina, one of the world’s largest pet food companies. You’ll join a bunch of smart people working towards the same goals and a bunch of smart-ish dogs, all working on their own thing.

Together, we’ll change the world of pet food for good.

Build our brand
We’re building an international brand, fast. We set ambitious goals. We challenge and support each other in equal measure. At the pace we’re moving, we prefer to test ideas and learn quickly rather than spend months building a business case. That means we celebrate when things go right, and we learn when things go wrong.

Sound like a team you want to join? Here’s how you’ll make a difference:

The role
This role reports to the Head of Product and works closely with the Group Product Manager for Nutrition & Platform to create exceptional digital experiences. Our product team may be small, but it’s mighty and we’re looking for a leader who can inspire and drive a team of 2–3 Product Managers in this space.

As Group Product Manager for Growth & Account, you will own the digital journeys that convert visits into loyal customers covering CRO, SEO, Sign-up Flow, Account, and Shop. Looking ahead, Personalisation and AI will play a key role in our next phase of growth and this role will be instrumental in shaping that future.

The role requires strong commercial acumen, excellent stakeholder management, and a deep understanding of our customers, knowing what they need before they even know they need it. You'll craft seamless, high-impact experiences that drive conversion and retention, all while ensuring a frictionless and engaging journey.

As a key member of the Product team, you’ll work closely with our colleagues across trade, marketing, insight and data teams. You’ll drive a fast-paced, test-and-learn approach, knowing when to nurture and refine features and when to pivot. Ultimately, you will shape and execute a product roadmap that balances business growth with customer needs, ensuring long-term success.

You will be responsible for:

• Identify the big opportunities to develop and execute a growth and retention focused product roadmap that aligns with business OKRs
• Optimise conversion across acquisition channels, using data-led approaches
• Apply commercial acumen to translate commercial figures and insights into actionable opportunity roadmaps
• Lead, mentor, and inspire a team of 2-3 Product Managers, and inspire a wider design and engineering team in fostering a high-performing and collaborative culture
• Working with the Group Product Manager for Platform & Nutrition to ensure the platform transformation meets the expectations of a future experience
• Improve our experimentation process to test and learn at speed
• Engage with Trading and Marketing stakeholders to build a cross collaborative team to hit business goals
• Leverage key data and insight that inform product decisions and drive conversion and retention
• Champion the delivery of high-quality digital experiences, ensuring a seamless, intuitive and enjoyable user experience
• An eye to the future, bringing AI/Personalised approaches to our experience over the next year

The skills you’ll bring:

• Proven experience in a senior growth role for 5 years plus in a lead role in a retail or subscription based business
• Leverage your experience to find new ways to optimise conversion, retention and AOV to incorporate winning experiences
• Experience of delivering exceptional digital journeys for customers which directly improve conversion and retention
• Good understanding of commercial business metrics and how to translate those into experiences
• Able to challenge the status quo in a positive way to enable the best outcome for our customers
• Customer-focused, using insights and data to understand barriers to conversion
• Good understanding of how personalisation/AI tools and techniques can provide one to many and one to one conversations
• Be comfortable in a fast paced environment, able to help the business understand Product Management and help to establish great product processes
• Strong track record of engaging and collaborating with stakeholders to shape products and experiences
• Experience in leading and managing product teams, fostering innovation and execution excellence
• Strong communication and influencing skills

What's in it for you? 

• Competitive salary, reviewed annually
• Annual bonus, based on company performance
• Flexible core hours, giving you true work-life balance
• Hybrid role to ensure this role works for you
• 25 days of holiday (excluding bank holidays) which increases over time to a max of 27 days
• 9/10 day working week to enhance your wellbeing without a reduction in pay and leave allowance
• Optional 5 days unpaid leave and 1 paid volunteer day each year
• When you need a change of scenery, you can work from abroad 2 weeks every 6 months
• Health insurance for you, paid by Tails.com
• Extended maternity, paternity, shared parental and adoption pay. 6 months at 70% pay
• Flexible paid care leave to support immediate dependants, people close to you and pets
• In-house L&D team, with access to year round courses to help drive your development
• 50% discount on all Tails.com
• Discounted gym membership

What’s next?

If this sounds like it matches your experience and what you love to do, we can’t wait to hear from you! If you’re unsure whether you fit our criteria exactly, please get in touch anyway. And because we believe very strongly that diverse teams perform better, we’d especially love to hear from you if you’re from an under-represented demographic.

Here’s a taster of how our recruitment process works:

1. Once you have applied your CV will be reviewed by the recruitment team and the Head of Product
2. If selected, you will then have a video call with the Head of Product to understand more about your skills, experience and excitement to join our pack
3. Should you be successful, the next stages will be with senior members of the engineering, design teams, and stakeholders
4. Our final stage will be in our Richmond office where you will have an in-depth discussion with our Head of Product 

We may add a task element into the process but the above should give you a rough outline of what to expect. 

Our Commitment
We’re proud to be an active equal opportunity employer. We want to give everyone a fair chance to join us in changing the world of pet food for good. We do this by conducting a structured recruitment process for all candidates, as well as actively promoting our roles to communities that are under-represented at Tails.com.

During your interview process you’ll meet some of our team with varying levels of responsibility and experience. We want to give every candidate a fair interview process and if you need any reasonable adjustments made, please let us know.