Head of Brand Marketing

B2B business is looking for an experienced Head of Brand Marketing to lead their Group marketing function for a rebrand launch and centralised strategy to support divisions. Activiting strategy and plan to lead from Group and tailor at divisional level and demonstrate worth of consistent and cohesive plan across whole of business to promote growth, cross selling and working in adjacent sectors.

• Must have experience of activating a centralised rebrand from Group function for a B2B business – ideally infrastructure, construction, energy or utilities.
• Must have strong team management experience – able to upskill and develop to a high performing team.
• Must have proven experience in lead generation marketing and educating business on how marketing can develop business activity. And of course all the analytics and ROI that go with it
• Must be able to influence, develop relationships across business and get buy in.
• Creative approach – able to find solutions and pull on broader marketing knowledge and experience to get things done.

National network so expect some travel and based in HQ in Stevenage 2 – 3 days a week.

Posting this advert pre-holiday so likely that search will kick off in earnest in January and therefore there will be delays in responding to submissions.

Due to a high volume of applicants, we are unable to respond to everyone. We will get in touch if you are successful in your application.

VMA GROUP is a leading international interim, contract, temporary and permanent recruitment and executive search specialist. We are specifically focused on providing support to the communications, marketing, digital and change communities.

Our specialist practice areas cover: communications, corporate communications, internal communications, change communications, PR, media relations, financial communications, CSR, public affairs, investor relations, marketing, brand, digital marketing and agency services.

We have a reputation for providing expert consultancy services and advice, supported by in-depth knowledge of the professions we recruit for. Our thought leadership and benchmarking studies have become go-to resources for the communications, marketing, digital and change industries, supporting planning and decision-making for organisations of all shapes and sizes.

In the UK, VMA GROUP has offices in London, Bristol and Manchester and in Europe, VMA GROUP has offices in Amsterdam and Brussels, but we work with organisations and individuals on a global basis.

VMA GROUP is committed to equal opportunities and is an Inclusive+ Recruiter.