Head of Marketing, Dr. Barbara Sturm

London, England, United Kingdom

12/18/2024

Job description:

 

Dr. Barbara Sturm are seeking to appoint a Head of Marketing to join their Global Marketing Team.

 

Brand marketing strategy:

Support GM and MD in the creation of a global, customer-centric, omni-channel marketing strategy to drive the business’ international growth ambitions and objectives

Portfolio management:

1. Manage range architecture to maximise productivity at all points of sale and drive profitability
2. Partner with the PD team to lead and shape both new and existing product proposition, USP, positioning and pricing
3. Develop global sampling initiatives and tool kits
4. Work closely with R&D on all claims (scientific and consumer) creating compelling consumer friendly communications and reason to believe
5. Coordinate market insights, consumer insights, competitor mapping and benchmarking. Highlighting gaps and opportunities for DBS globally and in key markets U.S. and U.K.
6. Partner with Business Development to present strategies to local market teams, aligning them to the strategic vision, reviewing compliance, execution, and impact

Calendar management:

Work closely with the Marketing Director in development of the global marcomms calendar to drive brand awareness, client engagement and maximises revenue growth

Campaign planning:

Develop impactful marketing strategies and campaigns focused on key moments across the annual calendar with a focus on storytelling, recruitment and retention of clients to drive sales as well as grow brand love

Retail marketing:

Oversee all retail marketing for Dr. Barbara Sturm’s 7 Spa & Boutique locations. Implementing local strategies for each market as well a global calendar across programming and events. Working with internal and external stakeholders on content and new opportunities to drive awareness, repeat purchase and loyalty in our spas

Partnerships:

Responsible for end-to-end management of all partnerships and collaborations with a clear focus on re-enforcing brand values/associations, elevating brand visibility (owned and earned content) acquiring new audience and clients, and maximising commercial opportunity

Events:

Responsible for concepting and overseeing all brand level consumer facing events/ experiential. Working closely with key market partners and external agencies to support best-in-class execution, creating memorable engaging moments for our community and clients, with a clear focus on re-enforcing brand values/associations, elevating brand visibility (owned and earned content) acquiring new audience and clients, and maximising commercial opportunity

Profile description:

• A minimum of 10 years’ experience in global brand and product marketing within the beauty, luxury, or wellness sectors
• Significant experience of global skincare portfolio and category management
• Exceptional strategic orientation, leveraging insights and analytics, and an ability to build consensus around a strategic vision
• A natural relationship -builder with clear aptitude for working cross-functionally, across different departments and with local and regional teams, to eliminate silos and achieve aligned objectives
• Proven track record in driving brand awareness and building brand equity
• Financially astute with significant experience of budget management
• Excellent presentation, written and verbal communication skills, extremely organized and ability to prioritize
• Action and results orientated marketeer who thrives in a fast-paced and entrepreneurial culture

We offer:

 

• An entrepreneurial, creative and welcoming work culture
• A range of learning and development opportunities
• An international company with plenty of opportunities to grow
• A competitive compensation & benefits package