Head of Product Marketing

Introduction:

Are you ready to lead, inspire, and make a tangible difference? Join us as Head of Product Marketing for our Legal & Education product categories, where you'll take command of defining and delivering product marketing strategies that align perfectly with our business and R&D objectives. This is an incredible opportunity to shape the future of these vital markets, guiding teams and initiatives that empower success.

This is more than just a strategic position; it’s a leadership role that drives change and impacts our entire commercial operation. You’ll lead the Product Marketing efforts for the Legal & Education categories, ensuring our messaging, value propositions, and strategies stay ahead of the curve. You’ll also take on responsibility of managing and mentoring members of the Product Marketing team, helping them to grow and excel.

This role isn’t just about processes and strategies; it’s about influence and innovation. You’ll thrive in a fast-moving environment where your vision and leadership will directly fuel customer success and business growth.

You’ll play a pivotal role in bringing our technology and products to life, creating plans that bring measurable impact to the Legal & Education sectors. Your ability to work across multidisciplinary teams and translate complex ideas into actionable strategies will be key in shaping the future of these categories.

What You Will Do:

• Develop and Execute Strategic Marketing Plans

Create and lead long-term marketing strategies for the Legal & Education categories, aligning them with roadmap goals and business objectives.

• Provide Team Leadership

Manage, mentor, and develop members of the Product Marketing team, fostering a collaborative and high-performing environment.

• Drive Go-to-Market (GTM) Success

Plan and execute impactful GTM strategies for product releases and launches, ensuring market engagement and alignment with sales and field marketing initiatives.

• Positioning and Messaging

Research and refine messaging, positioning, and value propositions to resonate with target personas and stay competitive in the market.

• Enable Sales Teams

Create and deliver sales enablement tools and materials to enhance sales team performance and customer engagement.

• Lead Cross-Functional Collaboration

Partner with Commercial Units, Product Management, Field Marketing, and Sales teams to execute marketing strategies and deliver successful outcomes.

• Champion Customer Insights

Gather and deliver customer feedback and market intelligence to Product Management to influence the product roadmap.

• Stakeholder Engagement

Build and maintain strong relationships with senior stakeholders across Marketing, Product Management, and Sales teams to align on goals and strategies.

• Be a Product Evangelist

Serve as a category expert and spokesperson, representing the business at internal and external events, including sales meetings.

• Train and Educate Teams

Support the development and awareness of designated categories by training internal teams and instilling best practices within our Product Marketing Framework.

What You Will Have:

• At least 3 years previous Senior Product Management or Product Marketing experience, or similar preferably in a leadership or management role
• Previous experience in the UK legal sector either within a law firm or as a software vendor to law firms
• Virtual-Team management for GTM activity
• A high standard of verbal and written communication skills
• Strong commercial acumen
• Good presentation skills
• Collaborative
• Critical and analytical thinking
• Creative, proactive and organised
• Ability to manage multiple tasks
• Team Working
• Communication
• Interpersonal Understanding

Who We Are:

OneAdvanced is one UK's largest providers of business software and services serving 20,000+ global customers with an annual turnover of £330M+. We manage 1.5 million 111 calls per month, support over 2 million Further Education learners across the UK, handle over 10 million wills, and so much more. Our mission is to power the world of work and, as you can see, our software underpins some of the UK's most critical sectors.

We invest in our brilliant people. They are at the heart of our success as we strive to be a diverse, inclusive and engaging place to work that not only powers the world of work, but empowers the growth, ambitions and talent of our people.