Influencer Manager

London, England, United Kingdom

1/20/2025

Company Description

As Leo Burnett himself once said: “At the end of the day, we’re just people talking to people.”

And that sums up how we think. We never forget that on the other side of every screen, watching every ad or reading every tweet are people. Not just pairs of eyes with credit cards. But human beings, who want to be entertained, engaged and listened to.

At Leo Burnett we like to make the good stuff in life accessible to everyone. It’s our agency’s big shiny North Star, guiding everything from our work and how we build our culture, to the values we uphold and the initiatives we implement to improve Diversity Equity & Inclusion.

We believe in the power of a strong culture that puts people and creativity at the heart of everything we do. Our incredible team is made up of some of the most passionate and creative minds in the industry, and you’ll be hard pushed to find a more genuinely friendly bunch. We’ve created an informal atmosphere where everyone is invited to share their ideas and thrive. And that way of working. Well, it’s working. We’re proud to say that our staff survey shows record happiness scores over the last 12 months.

We are an open, down to earth and friendly bunch who are always on the lookout for passionate and curious people to join our gang.

It’s never been more important to us to reflect the wonderful mix of people who consume our advertising, which is why when it comes to improving Diversity Equity & Inclusion we’re not just talking the talk, we’re walking the walk. Our internal group D&I Allies at Leo’s (DIAL) was formed to help us make and track progress against our commitment to DE&I. DIAL spearheads policies, processes and initiatives to actively advance positive change.

Furthermore, in 2022 we created The Everyone Way, a process designed to embed positive DE&I practices into the creative process with our clients, working alongside DE&I consultancies The Unmistakables and The Diversity Standards Collective.

We also support industry-wide initiatives such as Unstereotype Alliance, Free the Work, Just Runners, WACL and Bloom to name a few.

It’s our distinctive approach, combined with our passion for populist creativity and relentless pursuit of excellence that makes Leo Burnett such a uniquely special and enjoyable place to work.

Our Commitment to Diversity & Inclusion

Diversity and inclusion are a core part of our DNA at Leo Burnett. We’re committed to building an inclusive culture that encourages, celebrates, and supports our wonderfully diverse employee group irrelevant of their age, gender identity, race, sexual orientation, physical or mental ability or ethnicity. Diversity and inclusion fuel our creativity and innovation, it enables us to be closer to our people and audiences. We will continue to strive to create a culture and environment where everyone feels empowered and more importantly comfortable enough to bring their full, authentic selves to work.

We are committed to providing reasonable adjustments for employees with disabilities and for candidates in our application process. If you need assistance or adjustment due to a disability, please contact us.

Overview

Influencer management is something we’ve done as part of our existing scopes across clients for the majority of 2024, most notably on Skoda and Morrisons. So much so that as we look ahead to 2025 we’re creating a dedicated role to handle influencer campaign management across both clients, with huge potential to extend this capability across the rest of our client base.

Working alongside our campaign and social teams, you’ll be the go-to person in the agency for insight and expertise around influencer partnerships: understanding the landscape, negotiating and contracting creators, campaign management & reporting.

Specifically, Your Responsibilities Will Include

• Research: Using agency subscription tools and your existing expert knowledge to find, analyse and recommend influencer/creator partners as part of wider campaign thinking and executions.
• Contracting: Engaging influencers, negotiating fees and contracting according to the requirements of the content, campaign, execution or activation.
• Creative Development: Managing campaign development, ensuring seamless coordination between influencers, creative teams, and clients whilst tracking against timelines, budgets, deliverables & legal requirements.
• Reporting: Monitoring campaign performance and provides regular reports to clients as well as feeding into the analytics team to assist with insight generation and wider channel reporting.
• Building relationships: Establishing and maintaining strong, long-term relationships with influencers to foster trust and collaboration.
  
  

Responsibilities

As well as the expected available agency support across day-to-day work, this role will be supported in three ways -

• Creative Workflow Management | The creative and social team are supported by the Creative Services Director who will work with the Creative Content Director to allocate projects, establish priorities and assist the team in navigating agency requirements.
• Project Management & Production | Across clients you’ll be working alongside our project management and production teams who will be your partners on creative development and delivery, making sure that influencer content is consistent and on brand with all other assets and executions.
• Data Analytics & Insight | Our analytics team will support across reporting and insight generation using existing tools and processes and laddering up to wider brand and campaign metrics.
  
  

Qualifications

We’re looking for a well-rounded individual who can work well as part of a highly ambitious and creative collaborative team. Your skills and experience include (but not be limited to) the following:

Skills

• Relationship Management: Strong interpersonal skills to build and maintain partnerships with influencers, talent agencies, and clients.
• Communication: Excellent verbal and written communication skills to clearly articulate campaign goals and provide feedback to influencers and stakeholders.
• Negotiation: Ability to negotiate fair contracts, pricing, and deliverables that align with campaign budgets and goals.
• Project Management: Strong organizational skills to manage multiple influencer partnerships, campaigns, timelines, and deliverables simultaneously.
• Analytical: Capable of measuring and analysing campaign performance, using tools like Google Analytics, social media analytics, or influencer platforms to track engagement, conversions, and ROI.
• Trend Awareness: A keen sense of emerging trends in social media, influencer marketing, and popular culture to spot opportunities and stay ahead of competitors.
• Creative Thinking: Ability to collaborate with creative and content teams to design engaging campaigns that fit the influencers' style while aligning with brand goals.
• Attention to Detail: Ensuring campaign consistency and compliance with brand guidelines, legal requirements (e.g., FTC disclosures), and industry regulations.
• Budget Management: Experience managing campaign budgets, including influencer compensation and expenses.
  
  

Experience

• Influencer Marketing Experience: A few years of experience working in influencer marketing or a related field (social media management, brand partnerships, or public relations).
• Social Media Expertise: In-depth understanding of platforms like Instagram, TikTok, YouTube, and emerging channels where influencer campaigns can thrive.
• Campaign Management: Proven track record of running successful influencer campaigns, from concept to completion, including experience with sponsored posts, collaborations, and product placements.
• Industry Knowledge: Familiarity with the advertising or marketing industry, especially if they have experience working with clients from various sectors (e.g., FMCG, automotive etc).
• Influencer Tools: Experience using influencer marketing platforms such as Traackr etc to identify and manage influencer relationships.
• Data-Driven Mindset: Comfort with interpreting data and analytics to evaluate campaign performance and make informed decisions.
• Legal Knowledge: Familiarity with FTC guidelines and other regulations surrounding influencer marketing and social media disclosures.
  
  

Additional Information

Leo Burnett has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• HYBRID WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday.
• AGENCY DISCOUNTS, onsite gym, and discount in our Publicis-Owned Pub - “The Pregnant Man”
  
  

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).