Interim Senior Manager, Media Strategy and Planning - Continental Europe (12 month Fixed Term Contract)

Company Overview

With thousands of hotels in over 100 countries and territories, Hilton offers countless opportunities to delight. From an open door to a welcoming smile and an exceptional experience, we offer the millions of travellers who stay with us every year a welcome they will never forget. In addition to our flagship brand, Hilton Hotels & Resorts, the family of brands includes Waldorf Astoria, LXR, Conrad, Canopy, Curio Collection, DoubleTree, Hilton Garden Inn, Hampton and many others.

If you appreciate the impact global travel can have on the world, you may be just the person we are looking for to work as a Hilton Team Member. Because it’s with Hilton where we never forget the reason we're here: to delight our guests, Team Members, and owners alike.

Position Summary

Hilton is seeking an Interim Senior Manager - Media Strategy & Planning, who will be responsible for leading paid media strategy, planning & activation across a range of marketing campaigns in Continental Europe. The role will specifically lead strategy, planning & activation for both our brand and mid funnel campaigns to advance our paid media capabilities and in turn drive business performance.

What will I be doing?

As the Interim Senior Manager - Media Strategy & Planning, you will be responsible for performing the following tasks:

• Lead the development of distinctive and meaningful media strategy across key Continental European markets, that differentiates Hilton from its competitors
• Review campaign briefs submitted by brand, destination marketing, and other internal teams. Work in collaboration with agency partners to build response to brief
• Manage development of media plans, taking into account campaign goals
• Successfully activate and oversee media campaigns including deployment, execution, optimisation and reporting
• Oversee channel management for all media channels (outside of search), including working closely with key platforms such as Meta, YouTube & TikTok
• Work in collaboration with Performance media team to ensure campaigns are aligned through the marketing funnel, helping to craft & manage a holistic view of all media activity in region
• Build strong internal relationships with connective teams such as Brand Marketing & Destination Marketing to identify, scope and lead partners to execute campaigns in region
• Managing external partners to deliver campaign performance across all paid media channels
• Understand insights from attribution reporting and translate them into campaign strategies and optimisations
• Managing external partners to deliver campaign performance across all paid media channels
• Proactively support agency teams in making optimisations to improve campaign performance

What are we looking for?

To successfully fill this role, you should maintain the attitude, behaviours, skills, and values that follow:

• Strong experience of media strategy and planning, either client or agency side
• Strategic mindset with ability to use insight to translate into media strategy & execution
• Highly organised individual who can is able to multitask, i.e manage variety of different stakeholders and multiple campaigns at the same time
• Strong knowledge of planning & activating media campaigns to deliver against business goals and objectives
• Solution-oriented, thinking ahead about the big picture and pre-empting possible problems or complications
• Working knowledge across all media channels
• Able to work collaboratively with external media partners and publishers
• Experience of stakeholder management, and planning role within major organization / brand is ideal
• Excellent communication skills, with the ability to clearly and concisely express ideas both verbally and in writing
• Strong problem-solving skills and ability to act autonomously
• Project management skills, including the ability to manage details through to completion and ensure project deadlines are met

What will it be like to work for Hilton?

Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision “to fill the earth with the light and warmth of hospitality” unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!

Work Locations

Hilton - Regional Headquarters - Europe

Schedule

Full-time

Brand

Hilton Corporate

Shift

Day Job

Job Level

Manager

Job

Marketing Services