Lead Analyst (FTC until Mid June 2026)

This role is for a fixed term with the end date of this contract being Mid June 2026; and offers a competitive salary, hybrid working (London 5-8 day in office per month), 28 days holiday a year plus Bank Holidays and 11% pension after one year of service.

Salary £50,000 - 54,000 per annum

About The Role

In this role, you'll provide analytical and insight support across the whole of Which?, with a particular focus on commercial growth and customer engagement. You'll play a key part in helping us better understand the performance of our products and services, using business intelligence tools—especially Tableau—to translate data into insight that drives impact.

Working across multiple initiatives, you'll support data-driven decision-making across our subscription business and digital products. You'll help shape our data strategy and play an active role in the ongoing development of our self-serve insight capabilities, enabling stakeholders across the business to access and interpret key performance data easily.

You'll be central to delivering reporting and BI solutions that improve commercial outcomes, optimise customer journeys, and support delivery of our organisational OKRs. Your work will help us build a clearer picture of audience behaviour, identify new opportunities for growth, and ensure our decisions are guided by timely, actionable insight.

Key Responsibilities Include

• Use your BI expertise, including strong Tableau and SQL skills, to provide analytical support across Audience, Brand & Comms, Commercial and the wider Which? group.
• Develop, maintain and enhance a portfolio of reports, dashboards and tools that improve business understanding and support strategic goals.
• Act as a consultant to stakeholders across Marketing and other business units, translating complex data into clear recommendations and compelling data stories.
• Collaborate with commercial teams to deliver actionable insights and visualisations that inform key decisions and improve business performance.
• Lead or support the rollout of new data and reporting platforms, shaping our approach to self-serve analytics and driving adoption of BI tools across the organisation.

About You

You're passionate about using data to tell stories and deliver value, and you've got the BI skills to make a real impact. You'll bring:

• A high level of experience with Tableau, with the ability to create engaging and effective dashboards for a range of stakeholders.
• Expert SQL skills and the ability to handle complex data queries and transformations.
• Strong SAS programming skills or expertise in Google Analytics.
• Proven experience of working in cross-functional teams to deliver insight and improve performance.
• A keen eye for detail, a problem-solving mindset, and the ability to work at pace to meet business targets.

We Also Have These Benefits For You To Consider

• 35 hour working week
• Generous 28 days holiday a year plus Bank Holidays & Option to buy additional days*
• Excellent pension scheme – when you pay in 3%, Which? pays in 6% (rising to 11% after one year of service.)
• Discount site Sodexo which offers large %% off every day shopping and holidays
• Annual Award (depending on employee and company performance)
• Healthcare insurance & Private medical insurance and opportunity to participate in Vitality rewards programme (at 6 months)
• A discretionary death in service benefit provision equivalent to six times your annual salary
• Free access to Which? member content and free access to Which? money and legal helplines
• Work from (almost) anywhere” for 4 weeks of the year policy

Our Interview Process Usually Involves 2 Stages

a 30 minute screening call with the hiring manager. Followed by a structured google meet interview of approx 60 minutes

We promote a great work-life balance (all our roles are now hybrid), offering flexible working options in addition to a full time working week (35 hours) e.g. part time or job shares where possible. If you wish to discuss any of these options, please contact the Resourcing team at [email protected]

Which? is the UK's consumer champion, here to make life simpler, fairer and safer for everyone. Read all about us on our website.

At Which? we value diversity and we're committed to creating an inclusive culture where everyone is able to be themselves and to reach their full potential. We are proud that we are in the ‘Top 25 Inclusive Employers' List and currently ranking 3rd.

We want to receive applications from everyone. We believe that a diverse workforce helps us to understand and create a positive impact for consumers.

As a Disability Confident Leader, we ensure that everyone can apply and be part of our recruitment processes and so we'll make reasonable adjustments if you need them - just let us know when you apply. If you need assistance with applying (i.e., would like to apply by phone or post), email [email protected]. Find out more about the Disability Confident Interview Scheme here.

Please note you must meet the essential criteria listed within the Role Profile, to have your application reviewed and we reserve the right to withdraw this advert at any given time due to the number of applications received.

• RP Lead Analyst 2025.pdf