Who We Are
Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.
To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.
What You'll Do
As a Manager within BCG’s Center for Customer Insight (CCI) and a leader on the CCI Vantage team, you will spearhead efforts to expand, modernize, and commercialize our brand research methodologies and our portfolio of “insights infusion” offerings (i.e., products designed to inject rich external insights into BCG’s strategic and brand-related client work).
You will bring a strong brand strategy background, ideally from a top brand or creative agency, with deep experience across consumer, brand, and marketing research methodologies and data sources (including custom primary research, syndicated consumer data e.g., Nielsen/Kantar, social listening tools, digital and search analytics, web scraping, and cultural foresight platforms). You will play a pivotal role in evolving CCI’s branding offers, ensuring they are insight-rich, data-driven, and relevant to the challenges facing today’s leading brands.
You will collaborate closely with commercial leadership, topic leaders, and BCG case teams to scale adoption of insights-based branding approaches, directly execute research on client projects, guide strategic application of tools, and shape the go-to-market roadmap. Over time, this role is expected to grow into a people leadership position, with potential for direct reports within the first 12–18 months.
Lead the development, refinement, and commercialization of CCI’s insights infusion offerings, especially those focused on brand positioning, brand strategy, and brand activation.
- Act as a subject matter expert and internal advisor, helping BCG case teams select, apply, and synthesize insights from a range of syndicated, digital, and primary research sources
- Collaborate with CCI Vantage and commercial leaders to modernize and scale BCG’s brand strategy IP and offer suite, infusing modern data sources and insight techniques
- Serve as a champion and educator for BCG’s “insights infusion” portfolio of tools, helping expand awareness and usage across industries and practice areas
- Develop and deploy new productized insight tools, methodologies, and use cases—identifying gaps, shaping strategy, and executing pilots
- Contribute to marketing materials, proposals, thought leadership, and internal capability-building to ensure broad impact of CCI’s offerings
- Eventually grow and lead a small team of insight experts, mentoring talent and helping scale the function
YOU'RE GOOD AT
- Leading insight-driven brand / marketing strategy work using a mix of syndicated data (e.g., Nielsen, Mintel, Kantar), digital/social/search analytics, web scraping, and custom research
- Translating disparate data sources into a clear, commercially-relevant brand narrative with strategic implications
- Acting as an insights “translator,” helping non-research stakeholders understand and apply data meaningfully
- Designing new insight tools, frameworks, and go-to-market strategies in a fast-paced, agile environment
- Building cross-functional relationships across commercial, topic, and consulting teams
- Communicating clearly and confidently with senior stakeholders
- Staying ahead of emerging trends in research methods, brand-building, consumer behavior, and technology
- Driving development and maintenance of proposal / selling materials
- Communicating with senior stakeholders, demonstrating the ability to engage your audience effectively
- Managing a portfolio of projects, with strong awareness of business priorities and commercial impact
- Training, coaching, and mentoring junior team members
- Working in an ever changing and complex environment, and comfortable with ambiguity and navigating a fast-paced environment
What You'll Bring
- 3+ years consulting experience with focus on branding projects required OR in lieu of consulting experience, 4+ years minimum industry experience required (preferably in a brand/creative agency or brand insights role at a major consultancy or corporate); 6-10+ years of industry experience strongly preferred
- Demonstrated experience translating data from secondary, syndicated, and digital data sources (e.g., Nielsen/IRI, Mintel, Morning Consult, YouGov's BrandIndex, social listening, search analytics / search trend tools, consumer foresight and/or cultural tracking platforms, etc.)
- Demonstrated experience in primary customer research methodologies (quantitative and/or qualitative), with the ability to bridge insights across data types
- Demonstrated experience translating data into strategic implications and commercial opportunity
- Prior exposure to sectors such as CPG, Retail, Tech, Media, Financial Services, or Travel & Leisure preferred
- Strong Excel and PowerPoint skills; experience with data tools (e.g., Alteryx, Tableau, SPSS, Q, R) is a plus
- Bachelor's Degree required (advanced degree preferred)
- Fluency in English
- Outstanding interpersonal and communication skills to interact with internal and external stakeholder while working in a global collaborative team environment
Who You'll Work With
As a Manager – BCG Vantage on our Topic Activation path, you will collaborate with global topic leads and colleagues across BCG to bring expertise and capabilities to the service of our internal and external clients. Our team is made up of a diverse pool of BCG Vantage positions that allow us to pursue exciting, innovative BCG Vantage careers.
Additional info
BCG Vantage is a powerhouse of expertise, seamlessly embedded within Practice Areas and markets to drive extraordinary impact. It equips BCG case teams and clients with cutting-edge expertise, proprietary assets, actionable data, and transformative insights that empower our case teams and enable our clients to achieve their aspirations.
With global experts across 20 Practices, covering more than 100 topics, sectors and offers, plus four focused geographic markets, BCG Vantage delivers unparalleled depth and breadth of insight & expertise. BCG Vantage consists of three career paths, each playing a crucial role in delivering value to clients, case teams and practice teams.
Client Focus (Embedded Expertise)
- Integrates into client-facing teams to deliver direct client impact through expertise, know-how, and proprietary tools and assets
Topic Activation (Sector Expertise with Proprietary Tool & Data Solutions)
- Combines deep domain insights with our know-how and proprietary assets to address targeted challenges directly with clients and project teams; co-creates insights on industry trends and functional topics, proprietary data and tools, and teams to codify IP that all enables BCG to deliver excellent business value with its clients
Research (Practice Topic and Sector-Aligned Research and Insights)
- Delivers actionable research and insights tailored to the client project’s needs; works with qualitative and quantitative data, conducts research and provides synthesized results from sources including commercial data, public and open source, company and industry research, macro-economic, commodities and trade data.
Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.
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