Marketing CRM and Automation Executive

London, England, United Kingdom

4/16/2025

London/Remote

Job Role: -

Responsible for creating and delivering email marketing and automation campaigns to effectively take QA’s services to market, specifically focused on audience engagement, nurture and conversion.

Role Responsibilities

• Create and deliver email marketing campaigns to effectively target QA’s different customer segments
• Creation of landing pages and data capture forms related to email campaigns.
• Perform A/B testing and other optimisation activities to continually learn and improve on campaign results
• Ongoing analysis of current/previous email marketing campaigns for optimisation of future campaigns
• Measure results and optimise lead nurturing journeys
• Work with key stakeholders and assist with copy to deliver compelling propositions and marketing messages that resonate with the target audiences
• Deliver marketing activities on time and within budget, with a core maximising audience engagement
• Ensure campaign materials are shared with key stakeholders
  
  

Your Experience/Skills

• 3+ years of marketing experience including email-marketing, deliverability, testing, and automation
• Previously worked on Marketing automation and platforms (Salesforce Marketing Cloud) will be an advantage
• Excellent written communication and copywriting skills
• Good understanding of marketing principles
• Salesforce CRM
• Some HTML experience but not essential
• General knowledge of Microsoft Office essential
• GDPR regulations
• Proficient and familiar with AMPScript
• Able to create lists via SQL queries in Marketing Cloud
  
  

What We'll Do For You!

About QA

At QA, we believe the future belongs to organisations that are able to learn, master and apply new skills at pace and scale. As the largest tech training company in the UK and the fastest-growing in the US, we partner with 96% of the FTSE and most of the Fortune 500. We have served over 4,000 customers and 1+ million learners since 1985.

We believe skills alone aren’t enough but need to be applied back to the business in order to effect change. We do this through tailored learning programmes that connect learning across an organisation’s siloes, create continuity for learners, and feature collaborative, cohort-based modalities to apply skills at pace and at scale. Our unique end-to-end learning solution draws from deep expertise across apprenticeships and instructor-led training, and self-paced learning.

Please find out more about us at https://www.qa.com/about/careers/

Down time

This is a very community-minded team and taking time for us is so important these days which is why we dedicate some of our benefits to support your health & wellbeing. These include: 27 days holiday each year, holiday buying scheme, Medicash plan, Gympass, Cycle to Work scheme, Employee Assistance Programme and 2 days per year charity leave.

How We’ll Help With Finance Matters

In addition to pension, group income protection and life assurance, QA are offering you an annual pay review, access to our employee discounts benefit hub with hundreds of deals and savings on goods and experiences, season ticket loan, tech scheme and an employee referral scheme.

Personal growth

Learning and opportunity is at the core of what we do – and that applies to you too!

You’ll have the unique opportunity to develop your skills on our QA authored courses in the latest tech (you’ll get 3 training days/year to do this). You can also delve deep into our world-class digital learning content from Circus Street and Cloud Academy on a variety of tech and business topics. Or perhaps you’d like to enrol on an apprenticeship programme to enhance your skillset or learn new things.