Marketing Data Coordinator

About the Role:

We are looking for a detailed-oriented and proactive Marketing Data Coordinator to join FDJ United's Marketing Analytics team. This new role will play a critical part in ensuring the accuracy, consistency and reconciliation of our Marketing and Media spend and performance data across multiple sources.

As a Marketing Data Coordinator, you will be responsible for monitoring and validating our marketing spend and performance data, ensuring alignment with our centrally-reported figures, and supporting the wider Marketing and Marketing Analytics teams in ensuring we have the high-quality and trusted data sources necessary to provide accurate reporting, analysis and modelling. You will work closely with internal teams across Marketing, Commercial Analysis, Data Engineering and Finance, and become the central figure in aligning this data.

This role is ideal for someone with a strong understanding of marketing and media, a good analytic acumen and eye for detail, and an interest in marketing attribution, marketing mix modelling and data governance.

Key responsibilities:

Marketing Spend reconciliation and Performance data quality

• Reconcile our marketing spend and performance across different sources, and finance-reported costs
• Identify and support the resolution of discrepancies between marketing platforms and internal systems
• Maintain understanding and documentation of the data sources, reconciliation and resolution for marketing data

Data management and operational support

• Proactively identify issues and gaps in data
• Coordinate with internal data engineering teams and external partners to resolve data quality issues and feed disruptions

Reporting and stakeholder engagement

• Work with our Reporting Analytics function to support development of accurate marketing spend and performance reporting
• Support weekly, monthly and quarterly data refreshes across different modelling and reporting efforts
• Collaborate with Marketing Analysts, Marketing stakeholders and SMEs, Data Engineering and our Finance teams to ensure that performance reports and models reflect the latest data.

Skills and Experience you will bring:

Essential skills

• Experience in data operations or analytics role
• Familiarity with marketing and media channels, and the methods and metrics used to understand marketing performance and attribution
• Comfortable querying data using SQL, and using BI platforms to access data

Preferred Experience

• Exposure to marketing analytics concepts like media-mix modelling, last-click attribution, campaign tracking and performance KPIs
• Experience working with marketing stakeholders and data engineering teams

Soft skills

• Well organised and able to manage across multiple data sources and projects
• Strong communication to work with technical and non-technical stakeholders
• A problem-solving nature and analytic curiosity