Marketing Executive

12-month FTC

• Join a fast-growing, market-leading multinational team
• Salesforce Marketing Cloud/Pardot experience required
• Competitive salary
• Company culture committed to diversity, inclusion & fun
• June 2025 start

FDM: Powering the people by tech and innovation

We are a business and technology consultancy recognised in the Top 75 employers on the UK Social Mobility Index for our work in starting careers and providing solutions for our clients. We have centres across Europe, North America and Asia-Pacific, and a global workforce of over 2,500 consultants. FDM has shown exponential growth throughout the years, firmly establishing itself as an award-winning employer with over 300 clients and is listed on the FTSE4Good Index.

A Marketing Executive who seizes initiative

The business is underpinned by our internal workforce that support the development of our consultant talent, and a key part of that workforce is our global marketing department. With a global team across seven FDM locations, our roles span creative, digital, technology and more traditional marketing skillsets; which at FDM we call the Central Marketing Team.

This role is an initial 12-month FTC, that will work within that UK Central Marketing Team consisting of 5 team members. You’ll report to the Marketing Manager and work alongside two Marketing Executives, all reporting into the Regional Marketing Manager, UK & Ireland.

Salesforce Marketing Cloud Account Engagement

Your primary mission is fundamental to our success: generating client leads. In the UK, we work with over 200 clients across a range of sectors but have strong ambitions to continue to grow both existing accounts and acquire new business. The company has recently onboarded the new Salesforce Marketing Cloud Account Engagement product to support in this vision and is looking for a Marketing Executive with experience on the platform, or its predecessor, Pardot.

Some of your exciting, everyday opportunities to shine will include:

• Campaign management: Plan, create, and execute automated marketing campaigns including segmentation, A/B testing, and lead nurturing workflows.
• Lead management & Sales alignment: Work closely with the sales team to ensure seamless lead handoff and understand lead scoring and grading.
• Performance tracking & analytics: Generate reports and dashboards in Salesforce to measure ROI, conversion rates, and engagement.
• Content & personalisation: Develop dynamic and personalised email templates using variable tags and dynamic content.
• Best practices: Train and support marketing and sales teams in using Account Engagement effectively.

About You

Responsibilities

• Stakeholder management with sales and IT systems teams
• Implementation of the 2025 marketing calendar initiatives
• Monthly and end-of-campaign reporting document finalisation
• Champion the creative processes that govern our ‘internal agency’ model. From best-in-class brief writing to project timeline mapping and inspiring our creative team
• You’ll need to master to powers of monday.com too

Why join us?

• Work with a unique sector that has a strong social purpose in supporting those from diverse backgrounds to start a successful career in tech
• Further your expertise in Salesforce Marketing skills
• The opportunity to work on both B2C and B2B initiatives too, depending on workload

About Us

Diversity and Inclusion

FDM Group is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, national origin, age, disability, veteran status or any other status protected by federal, provincial or local laws.