Marketing Executive

Location: Manchester (with travel to Derby and Newcastle campuses)

Job Type: Full-Time

Experience Required: 2-3 Years

Job Description:

As a Marketing Executive, you will play a crucial role in supporting the college’s marketing and communications strategies to increase brand awareness, drive student recruitment, and strengthen relationships with key stakeholders. The role involves a variety of tasks, including digital marketing, content creation, campaign management, and data analysis.

Key Responsibilities:

· Develop and execute integrated marketing campaigns to promote the college’s courses, events, and initiatives.

· Manage and update the college website, ensuring content is fresh, engaging, and aligned with the college’s messaging.

· Plan, create, and distribute content across various channels, including social media, email newsletters, blogs, and print.

· Monitor and report on campaign performance and recommend strategies for improvement based on data analysis.

· Work with internal teams to design promotional materials, including brochures, flyers, and advertisements.

· Support the organization and promotion of college events, such as open days, webinars, and conferences.

· Build relationships with external partners, including local businesses, media, and agencies, to increase the college's visibility.

· Stay up to date with the latest marketing trends and industry best practices to continually improve marketing efforts.

Key Requirements:

· Bachelor's degree in Marketing, Business, Communications, or a related field.

· Proven experience in a marketing role, preferably in an educational or corporate setting.

· Strong understanding of digital marketing strategies, including social media, SEO, and email marketing.

· Proficiency in using digital marketing tools, such as Google Analytics, social media management platforms, and email marketing software.

· Excellent written and verbal communication skills, with the ability to create engaging and persuasive content.

· Creative thinking with a keen eye for design and attention to detail.

· Ability to work independently and as part of a team in a fast-paced environment.

· Strong organizational and time-management skills.

Desirable:

· Previous experience working in higher education or within the UK education sector.

· Knowledge of marketing automation tools.

· Basic graphic design skills (experience with Adobe Creative Suite or Canva).

What We Offer:

· A collaborative and supportive work environment.

· Opportunities for professional growth and development.

· Competitive salary and benefits package.

· Access to a variety of employee wellbeing initiatives.