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As the Marketing Manager at Athena Care Homes, you will be responsible for developing and delivering a fully integrated marketing strategy that enhances brand awareness, increases occupancy across our care homes, supports staff recruitment, and promotes our values.
About Athena Care Homes
At Athena we celebrate everyone as an individual. Whether thats delivering authentic care, supporting our team to make moments for our residents and their loved ones, or whether thats learning and growing together.
About The Role
Youll work closely with the Sales, Operations, Resourcing, and the People Teams to align marketing efforts with business goals and ensure a consistent and compelling brand presence.
Salary
Shift Pattern:
Location:
Key Duties & Responsibilities
- Develop and implement an effective, data-driven marketing strategy aligned with organisational objectives.
- Manage and optimise the company website, ensuring content is current, accessible, and reflective of our brand.
- Oversee social media channels, creating engaging content to increase lead generation as well as engagement and reach.
- Develop and oversee the creation of marketing collateral including brochures, leaflets, signage, and digital assets with Canva, Adobe Suite and our external designer.
- Champion our brand story, ensuring activity, communications, and homes events bring our values to life.
Training, Skills & Experience Required
- Bachelor's degree in marketing, business, or a related field is advantageous but not essential.
- CIM Level 4 or above is advantageous but not essential.
- Proven experience in a marketing role, ideally within healthcare, hospitality, or another regulated multi-site service industry.
- Strong knowledge of digital marketing, content creation, and social media management.
What We Can Offer
- Fully comprehensive induction.
- Competitive salary.
- 25 days of holiday per year plus bank holidays.
- Free Blue Light Card & access to the Blue Light discount platform.
- Refer a friend scheme.
About Athena: ). We want to be the first choice for high quality residential, nursing and dementia care, leaving a positive legacy within our communiti ies.Our care homes are managed by amazing and passionate people, including strong leadership by our home managers with dedicated care, clinical, hospitality and activities teams to provide exceptional care and experience, achieving brilliant outcomes for people in our r care. We hold our values close to our hearts and ensure that team members throughout each of our residential and nursing homes understand them and what importance they hold. We approach everything we do with thought, and we deliver with passion.
