Marketing Manager

A B2B & B2C financial services provider is seeking a Marketing Manager to design and implement the marketing and digital strategy covering the Channel Islands. Your role will be create email communication, LinkedIn (paid/organic), events, webinars, sponsorship, partnership and content opportunities. In this role, you’ll be based in London.

Responsibilities:

• Work with the CEO and with senior leadership to design and implement the bank’s marketing and communications strategy – B2B & B2C
• Redefine the brand awareness strategy in the Channel Islands, and create high-quality marketing targeting HNW individuals (B2C) and fund managers (B2B)
• Design campaign marketing strategies and campaign plans
• Review all campaign and enhance providing constructive feedback internally
• Design and manage marketing strategies including: email comms, LinkedIn (paid/organic), events, webinars, sponsorship, partnerships and content
• Define campaign plans based on marketing strategies.
• Push the brand through creative marketing delivery, ensuring consistency
• Work with stakeholders with the right combination of skill sets to deliver each campaign.
• Deliver the best results through strong relationships with in-house channel experts, global counterparts & agencies.
• Review all campaign components, ensuring they meet high standards and enhance the connection to brand.
• Assess campaign performance and identify alternative solutions to enhance outcomes.
• Manage all aspects of campaigns, including budget, delivery timeline targets, and ensuring maximum ROI.

Requirements:

• Strong B2C (consumer finance) and/or B2B (asset management) marketing experience in delivering multi-channel marketing campaigns.
• Financial services experience is essential.
• Understanding the high net worth (HNW) segment would be an advantage
• Deep understanding of traditional and digital marketing channels and their relevance to various audiences.
• Experience optimizing campaigns based on performance analysis and adapting to changing market conditions.
• Excellent skills in constructing clear briefs that articulate campaign objectives and metrics.
• Creative approach to asset development, pushing brand boundaries to generate exceptional assets.
• Strong project management skills, with the ability to manage multiple campaigns concurrently.
• If you require sponsorship or you are on a Tier 3 visa, please do not apply.

Excellent base salary

4 days in the office