Marketing Manager

ABOUT HYVE

We believe that when people come together, powerful things happen. Hyve Group plc connects global industry communities through unmissable events, online networking platforms, and hyper-productive meeting programs. Our decades of experience put us at the heart of industries, and we are committed to using our influence to shape innovation and drive progress across our customer communities. Our market-leading portfolio of global brands includes Shoptalk, Fintech Meetup and Groceryshop.

#LifeAtHyve

At Hyve, we are driven by our values: brilliant work, fresh thinking, rich connections, and collective buzz. In practice, this means we value quality, work with passion, celebrate uniqueness, and are our best when we work together. We value a diverse team and are committed to employing individuals from all backgrounds and creating a culture based around belonging. Our hybrid working model ensures we respect our peoples’ work/life balance.

Human connections are our specialty, and we offer a jam-packed calendar of social events, inclusion workshops, and professional development opportunities to make sure #LifeAtHyve is always fulfilling and exciting.

ABOUT SHOPTALK

Shoptalk is the home of innovation and transformation in retail.

Our global shows bring together the world’s most influential retailers, brands, tech players, investors and analysts equipping them with the tools, skills and connections to gain and maintain the upper hand, driving growth and embracing a mindset to reimagine tomorrow’s digital innovations in store and online.

From our Shoptalk portfolio to Groceryshop, each of our products focuses on a particular subset of the retail ecosystem, (whether a region, vertical or dynamic), but none ever feels like anything other than the main event.

Together, we’re creating the future of retail.

WHAT YOU’LL BE DOING:

Digital ad briefing

Draft and structure digital ad briefs to ensure clarity and direction for all paid advertising creatives. Ensure digital adverts reflect the Shoptalk marketing campaign calendars, target audiences, and brand voice across all digital platforms.

Ensure that adverts are optimised throughout the campaign based on engagement to drive maximum qualified lead generation and ticket conversions.

Website updates

Draft and structure design briefs for all website updates, ensuring alignment with Shoptalk marketing campaign calendars and content marketing campaigns.

Copywriting

Write and edit copy for all secondary email campaigns, including automated emails, attendee experience touchpoints and follow up campaigns. Tailor messaging to support audience engagement and campaign objectives.

Marketing asset briefing

Draft and structure design brief templates for all marketing digital and printed assets including the likes of brochures, banners and promotional videos

Speaker, sponsor, and retailer & brand advocacy

Create and manage design briefs specifically tailored for all speaker, sponsor, and relevant retailers and brands advocacy initiatives.

Reporting on traffic and engagement metrics driven from advocacy campaigns and optimising assets and tactics throughout show cycle

Media partner and association coordination

Manage relationships with Tier 2 and Tier 3 media partners and associations, serving as the point of contact for design briefing and execution. Ensure timely and accurate communication with partners, coordinating assets and approvals as needed.

Reporting on website traffic and ticket conversions driven from media partners and iterating campaign assets and tactics to optimise engagement.

At show responsibilities

Conducting video interviews with attendees, user generated video content, co-management of video streaming tools and co-assisting management of Shoptalk social channels

YOUR EXPERIENCE

• 4 years minimum experience in a generalist marketing role, with a strong capability in ideating briefs and executing email, paid advertising, organic social and partnership/advocacy marketing campaigns. Experience in B2B events is a great benefit, but not essential for applying.
• Strong copy writing skills, with the ability to quickly adapt to a brand’s tone of voice and personality.
• Strong creativity skills with proven experience of ideating briefs and campaigns that stand out from the crowd through imaginative concepts.
• Strong project management skills with proven experience working on multiple campaigns at the same time involving multiple departments and deadlines to meet.
• Strong team skills with proven experience working on projects that involve multiple departments with multiple needs.
• Proactive, initiating attitude – able to take prompt action to accomplish objectives and goals beyond what is required
• Strongly results-focused, able to clearly demonstrate success via proven metrics