Marketing Manager

About Hyve

We believe that when people come together, powerful things happen. Hyve Group Ltd connects global industry communities through unmissable events, online networking platforms, and hyper-productive meeting programmes.

Our decades of experience put us at the heart of industries, and we are committed to using our influence to shape innovation and drive progress across our customer communities.

Our market-leading portfolio of global brands includes Shoptalk, Spring Fair, Africa Oil Week, Bett, Mining Indaba, and Retail Meetup.

#LifeAtHyve

At Hyve, we are driven by our values: brilliant work, fresh thinking, rich connections, and collective buzz. In practice, this means we value quality, work with passion, celebrate uniqueness, and are our best when we work together.

We value a diverse team and are committed to employing individuals from all backgrounds and creating a culture based around belonging.

Our hybrid working model ensures we respect our peoples’ work/life balance.

Human connections are our speciality, and we offer a jam-packed calendar of social events, inclusion workshops, and professional development opportunities to make sure #LifeAtHyve is always fulfilling and exciting.

Key Responsibilities

• Stemming from the Strategic Marketing Plan objectives, manage and oversee delivery, of the campaign and media plans for the event, ensuring targeted messaging and activity plans per customer segment and journey, ensuring that this drives profitable customer acquisition, customer experience and retention.
• Manage the relationships and delivery of media partnerships, liaising with designers, providing collateral and monitoring execution. Build strong meaningful partnerships with these partners to elevate new data potential.
• Copywriting for Breakbulk digital campaigns including show publications, visitor email campaigns and digital content on the website.
• Create compelling marketing collateral, including brochures, presentations, sponsorship initiatives and website content, to effectively communicate the value proposition of our exhibiting at Breakbulk.
• Work with key external suppliers and internal teams: PR, designers and internal automation and digital teams to ensure all channels are effectively optimised to produce the best results with the most effective spend.
• Lead and work with the campaign teams (digital, creative, automation, social and PR) to ensure efficient and effective delivery against the integrated strategic marketing plan
• Ensure strong communication with the Marketing team at all times, including managing meetings to review activity, spend and results, and agree on plans to optimise where needed.
• Track and analyse marketing metrics to measure campaign effectiveness, optimise performance, and generate actionable insights for continuous improvement.
• Manage the acquisition of new data, working with internal and external team to build new data and also nurture our existing data

Skills Required

• Minimum three years’ experience of creating highly effective marketing plans.
• Practiced in managing and implementing all aspects of the marketing mix.
• Experience in stakeholder (internal and external) management.
• Experience in budget management, with an analytical, data-driven and highly structured approach to decision-making
• Results-focused, able to clearly demonstrate success via proven metrics
• Ability to deliver presentations clearly, and succinctly convey information and ideas through a variety of media to individuals or groups within the team, in a manner that engages the audience and helps them understand and retain the message.
• Experience of working within the events industry or key market sectors desirable.
• Degree in business or marketing desirable.
• Agile mindset and ability to work in fast-paced, cross-functional teams