Marketing Manager, LAKA Bristol (UK)

Bristol, England, United Kingdom

4/18/2025

About The Job

We exist to rewrite the rules of insurance so its something people stand with, not against.

Our story began in 2017 when we set out to transform bicycle insurance by connecting passionate cyclists all over the UK to form a collective and protect their bikes. A better model for insurance was born.

Fast Forward To Today And Weve

• Been awarded Best Cycle Insurance Provider (for 3 years in a row)
• Expanded to commercial business and quickly become leaders in last-mile insurance
• Launched into new territories and now rolling-out across Europe
• Captured the enthusiast cyclist market and expanded across all cycling segments
• Opened offices in London, Bristol, Amsterdam and have enabled remote working
  
  

Help us change an outdated industry

Were growing real fast on our path to make the Laka collective model the industry standard and were expanding across segments, products, and territories. Were looking for innovative, bold and brave minds to help us build the worlds best insurance company.

About The Role

As a Marketing Manager youll:

• Develop and own the Laka e-CRM strategy
• Manage email lifecycle campaigns from customer acquisition, through to conversion, retention and reactivation (B2B and D2C)
• Research, test and scale new and existing customer acquisition channels, techniques and technologies.
• Continuously innovate customer journeys that strive to be the right message, on the right channel, at the right time with the right call to action
• End to end campaign management with multiple channels/stakeholders
• Own our referral programme to acquire new customers and to create brand advocates
• Collaborate with the entire marketing team to create engaging multi channel content
• Produce detailed reporting as required
  
  

Location:

Requirements

• At least 5 years experience working in both B2B and B2C environments
• Knowledge of email segmentation, programmatic content, and automated branching campaigns
• Significant experience in customer lifecycle management
• Experience with paid media including PPC, paid social and programmatic
• Experience of mapping customer journeys across products and territories
• Independently managing big strategic projects from start to finish
• Previously run a successful referral campaign using the entire marketing mix
• Strong organisation skills, with good written and verbal communication skills
• The ability to reveal insights on campaigns, creating a feedback loop with stakeholders to inform decisions
  
  

Location:

Benefits

• A remote-first, flexible working environment, built on trust and autonomy
• Share options we want everyone to have a stake in our success
• Annual bonus scheme of up to 10% of your salary
• 25 days annual leave, with the option to take more if you need it
• £200 contribution to your home working set up
• £500 annual personal development allowance
• Retail discounts programme, provided through CharlieHR Perks at Work
• £10 monthly Laka credit for all you bike enthusiasts
• Wellbeing and mental health support, via Spill
• Access to co-working office spaces, with fun social events, including paid-for weekly team lunches & offsites
  
  

To find out more about what its like to work at Laka, visit our careers page here.

Our customer collective is broad and inclusive, and wed like our own people to be too. We continuously strive to build a diverse team from all backgrounds as we believe that varied experiences and perspectives makes the Laka collective even stronger. If youd like to request a reasonable adjustment as part of our application or assessment process, please let us know by emailing