Marketing Officer

England Hockey is on a journey to transform its commercial and business operations to make sure we continue to grow our game with strong foundations and appeal to our existing as well as our future members and audiences.

Audience engagement, strong communications and creative content is a key part of this strategy in engaging with our members and audiences, raising the profile of the game, and increasing commercial interest in the sport.

We are looking for an experienced marketing officer with strong digital marketing and engagement expertise, and a proven track record of planning, delivering, and evaluating marketing campaigns for a range of audiences. The marketing officer will support the team to deliver our marketing strategy and improve the way we engage with our audiences.

KEY TASKS AND RESPONSIBILITIES

Develop, launch, and manage new competitions and campaigns that promote England Hockey, and Great Britain Hockey, its brands and partners

Develop and deliver marketing campaigns to drive ticket sales for England and GB events, as well as England Hockey domestic event.

Develop and lead the retail marketing activity for England Hockey Store and its partners including The Hockey Centre and Mizuno.

Monitor, track, analyse and report on campaign and community performance using tools such as Google Analytics, Sprout Social and other insights.

Building a thorough understanding and knowledge of England Hockey key audiences to be able to advise on the best strategies for engaging them with key campaigns and initiatives.

Use insights and data to drive continuous optimisation across communications, measuring performance and reporting to key stakeholders.

Executing emails as part of a campaign tactic, from designing and building emails through to audience selection, campaign testing and deployment, ensuring attention to detail and quality controls are always in place.

Monitor day to day marketing activities in line with plans, to ensure they are delivered on time and on budget

Write inspiring, engaging and creative copy that engages key audiences

Effectively present and secure approvals on marketing plans from key stakeholders

Developing and managing the England Hockey newsletter email plans, planning relevant and timely campaigns in line with wider marketing, digital content, and commercial partner plans.

Tender, brief and liaise with agencies and suppliers as necessary

Developing and executing marketing plans for grassroots participation programmes to drive registrations, engagement, and retention

Supporting the wider marketing team to deliver growth for event sales, player registrations, grassroot participation, school memberships and more.

Manage challenging projects, dealing with difficulties in a tactful and sensitive manner

Write inspiring, engaging and creative copy

Ensure that the England Hockey brand is correctly and consistently represented and reinforced across all internal and external channels

Management of marketing interns, administrators and work experience candidates as required.