Methodical Marketing Generalist (UK)

London, England, United Kingdom

12/10/2024

Over the last several years, we’ve made it our mission to shake up construction, and we’re ready to start talking about it. In this time, we’ve improved how we do our marketing, but as we move from start-up to scale- up we’re looking for an inspirational all-rounder to support our growth and help share our story with the world.

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We are Laminar Projects!

We’re an award-winning consultancy that implements technology to improve the delivery of complex construction projects. Improving construction strengthens the very foundation of human civilisation. ( Watch our short film about it)

We also have a separate product team, Shape Construction, that takes the deep understanding of the projects we work on and uses it to develop dedicated construction management software products.

What's our secret? Our people. We only recruit kind, authentic people who are fast learners. We’re deeply focused on designing a new type of organisation, somewhere that’s optimised for the flourishing of the people in the team above anything else. This approach has allowed us to grow from just two people in 2017 to over 200 today and we’re still very much at the beginning! Joining us isn’t just some “job”, we challenge you to be your best self in all aspects of life.

Our vision is designed to align how we operate with the fundamental aspects that enable anyone to have a fulfilled life by:

• connecting us with meaningful relationships
• inspiring us to develop ourselves to become better humans
• empowering us to pursue our own learning adventures
  
  

4 core values for a good life

We believe a life of human flourishing is all about meaningful relationships with others and challenging yourself to create a positive impact. Our four core values are to grow yourself, to care about people, to execute to greatness, and to build civilisation. This philosophy goes much deeper and you can see more on our website.

We’re achieving this vision through the following two missions:

• To fully digitalise the construction of human civilisation
• To create a new type of organisation that enables human flourishing while delivering a huge positive impact on society
  
  

Laminar Projects is proud to be recognized as one of the UK’s Best Workplaces in Construction, Engineering & Property™ for 2024! Join a team where learning, collaboration, and growth are at the core of everything we do, and where solving big challenges is part of the fun.

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The Role

Purpose of the role

You’ll coordinate and manage various aspects of our marketing activities, online and off. This includes managing our social media, website, and events, from strategy-setting to execution and development, all with the goal of building our brand and increasing our reach on a global scale.

Team

Our Growth team comprises passionate/expert people in sales, marketing, and video teams. Together, we tell the Laminar story to the world and ensure we’re in the best possible position to continue developing long-lasting relationships with new and existing customers.

Your overall leader will be our storyteller, who manages our content and branding.

Your top 3 objectives

• Develop our marketing engine that keeps Laminar at the very forefront of the market
• Define the state-of-the-art and push beyond the norm instead of relying on ‘go-to’ marketing practices
• Make Laminar the most loved and admired brand in our industry.
  
  

Your Top 5 Responsibilities

• Project manage content – Generate or coordinate the creation and distribution of content, both written and visual for our website, social media and sales activities. Ensure all marketing projects are delivered on time, to a high quality.
• Connect our marketing with sales and talent teams – Support the marketing team’s role as an “internal agency” for sales and recruitment teams to ensure our marketing meets their needs. Join us in developing a seamless lead-generation approach.
• Lead and develop our events, ensuring we maintain an active and regular schedule of events that entertain and educate our team and guests.
• Design, manage and improve processes –Ensure that our marketing engine is well turned and continuously getting better.
  
  

Your Capabilities

You’ll be a dynamic and enthusiastic marketer with a hunger to learn and an energy to get things done.

Must-Have (The fundamentals)

• Mastery: A rounded knowledge of marketing disciplines and techniques and a mastery of organisation - developing these into processes that deliver consistent results
• Communication: A confident and clear communicator, able to work with subject matter experts to extract information related to complex subjects and convey these to a wide audience in a simple, easy-to-understand way
• Leadership: You can manage yourself and organise others to deliver projects
• Impact: A track record of managing marketing activities that delivered real impact
  
  

Nice to Have (If you don’t have it now, you will after joining)-

• Mastery: You have a depth of expertise on a specific aspect of marketing such as digital, social media or branding
• Communication: A master in the art of influencing and persuasion with an extensive network in the construction and tech start-up industries
• Leadership: You have project managed complex projects
• Impact: A track record of significantly impacting the teams you’ve worked with
  
  

Laminar isn’t the place for you if any of the following is true:

• You want an easy, chilled-out role without much challenge
• You like to be the smartest person in the room
• You don’t like continuously receiving honest, candid feedback
• You prefer to do your own thing rather than work with a team
  
  

At Laminar we value diverse experiences and perspectives, empowering each member to contribute their unique expertise towards our collective success, so if you don’t think you meet all the criteria but are still excited about this role, we encourage you to apply anyway!

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Salary And Benefits

Standard Stuff

• Competitive salary dependent on location and capability
• Paid Annual Leave 25 days + statutory Bank Holidays
• Pension
• Private health insurance
• Discretionary bonus scheme for all team members.
• All required travel costs outside of your local area are covered
  
  

The Life-Changing Stuff

• Flexibility: Getting things done is what really matters, not what time of day you do it. That means you don’t have to ask permission for things like picking up your kids or going to the doctor, just keep your team in the loop if you think they will be affected.
• Grow your whole self: Our leaders are more like coaches and one of our main objectives is to give five years’ worth of learning and development for every one year with us. You have a coach, mentor, well-being therapist and a development-orientated environment. That’s literally what our vision is all about and the primary reason Laminar exists.
• Be surrounded by the best: We only hire and retain the very best people. You might be used to being the smartest in the room but that won’t be the case in Laminar. You’ll be surrounded by people you can learn from. We’re 100% meritocratic so fast progression is the norm. You will be supported to excel in whichever areas you’re most interested! With us, your development is unbounded
• Long-term impact: We’re focused on solving the biggest issues in construction project delivery in a way that can spread and outlast us
  
  

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Application

When applying, please send us a cover letter letting us know why you want this job. It takes great people to make great projects. We believe that what you're like – what you value, your attitude and the way you choose to behave – is just as important as your skills and experience. Your CV will tell us lots of helpful information about you, but your cover letter is your opportunity for you to show us that you understand us and what we're looking for, as well as the first opportunity for you to introduce yourself.

We aren't a giant, faceless corporation; we really care about the people who want to join our team so all applications will be read thoroughly by our key leaders. Please share about yourself as well, how we and the work resonate with you.

In terms of application, we usually start with an intro call to tell you what we are all about in a casual conversation. That helps you to know us a bit better and tell us a bit about yourself.