Midweight Creative - Writing (12 month FTC)

Hello, we're Starling. We built a new kind of bank because we knew technology had the power to help people save, spend and manage their money in a new and transformative way. We're a fully licensed UK bank with the culture and spirit of a fast-moving, disruptive tech company. We're a bank, but better: fairer, easier to use and designed to demystify money for everyone. We employ more than 3,000 people across our London, Southampton, Cardiff and Manchester offices.

We're looking for a talented Midweight Creative to join our creative studio on a maternity cover basis. This is an exciting opportunity to play a key role in shaping the next phase of our brand, creating compelling content across a range of channels. You'll be responsible for developing engaging copy and creative ideas that drive customer acquisition, build brand awareness, and support our ambitious growth plans.

The person who's right for this role will really get the nuances of tone. You'll be an experienced copywriter, able to find the sweet spot between conversational, grown-up and playful with ease, full of smart insight-driven ideas and able to deftly interrogate a brief.

Responsibilities:

• Concepting and copywriting: develop creative concepts and write clear, concise, and engaging copy for a variety of channels.
• Brand voice and tone: ensuing copy adheres to and strengthens our brand voice and tone, maintaining consistency across all touchpoints.
• Collaboration: Work closely with the marketing team, designers, product managers, and other stakeholders to understand project objectives and deliver impactful creative solutions.
• Research and understanding: Develop a strong understanding of our target audience, products, and the fintech landscape to create relevant and persuasive content.
• Idea generation: Contribute to creative workshops and proactively suggest creative ideas and approaches.
• Proofreading and editing: Ensure all copy is accurate, grammatically correct, and free of errors.
• Performance Awareness: Understand and contribute to the achievement of marketing KPIs through effective copywriting.

• Proven experience: 3+ years of experience as a copywriter or creative copywriter
• Strong portfolio: A compelling portfolio showcasing your ability to write effective and engaging copy across various digital and potentially offline channels, demonstrating both an aptitude for longer copy and flair for snappy headlines and ideation/conceptual work.
• Creative thinker: A strong conceptual thinker with the ability to translate complex information into clear and compelling narratives.
• Excellent writing skills: Exceptional grammar, spelling, and attention to detail, with a knack for crafting persuasive and engaging language.
• Understanding of digital marketing: A solid understanding of digital marketing principles and how copy performs across different online platforms.
• Confidence and great communication: Our writers are the guardians of our tone of voice, so you should be happy to speak up and justify your decisions and fight for your ideas. 
• Extra nice-to-have's:
• Experience working with marketing automation platforms.
• Familiarity with SEO principles and keyword research.
• Experience writing for different customer segments.

• 25 days holiday (plus take your public holiday allowance whenever works best for you)
• An extra day's holiday for your birthday
• Annual leave is increased with length of service, and you can choose to buy or sell up to five extra days off
• 16 hours paid volunteering time a year
• Salary sacrifice, company enhanced pension scheme
• Life insurance at 4x your salary
• Private Medical Insurance with VitalityHealth including mental health support and cancer care. Partner benefits include discounts with Waitrose, Mr&Mrs Smith and Peloton
• Generous family-friendly policies
• Perkbox membership giving access to retail discounts, a wellness platform for physical and mental health, and weekly free and boosted perks
• Access to initiatives like Cycle to Work and Salary Sacrificed Gym partnerships

About Us

You may be put off applying for a role because you don't tick every box. Forget that! While we can't accommodate every flexible working request, we're always open to discussion. So, if you're excited about working with us, but aren't sure if you're 100% there yet, get in touch anyway.

We're on a mission to radically reshape banking - and that starts with our brilliant team. Whatever came before, we're proud to bring together people of all backgrounds and experiences who love working together to solve problems.

Starling Bank is an equal opportunity employer, and we're proud of our ongoing efforts to foster diversity & inclusion in the workplace. Individuals seeking employment at Starling Bank are considered without regard to race, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, physical or mental disability, military or veteran status, or any other characteristic protected by applicable law.

By submitting your application, you agree that Starling Bank may collect your personal data for recruiting and related purposes. Our Privacy Notice explains what personal information we may process, where we may process your personal information, its purposes for processing your personal information, and the rights you can exercise over our use of your personal information.