About Us
We are champions of rail, inspired to build a greener, more sustainable future of travel. Trainline enables millions of travellers to find and book the best value tickets across carriers, fares, and journey options through our highly rated mobile app, website, and B2B partner channels.
Great journeys start with Trainline 🚄
Now Europe’s number 1 downloaded rail app, with over 125 million monthly visits and £5.9 billion in annual ticket sales, we collaborate with 270+ rail and coach companies in over 40 countries. We want to create a world where travel is as simple, seamless, eco-friendly and affordable as it should be.
Today, we're a FTSE 250 company driven by our incredible team of over 1,000 Trainliners from 50+ nationalities, based across London, Paris, Barcelona, Milan, Edinburgh and Madrid. With our focus on growth in the UK and Europe, now is the perfect time to join us on this high-speed journey.
We’re seeking a passionate
Mobile Marketing Manager (Paid social and app) with proven experience in delivering high-performing campaigns. You thrive in a forward-thinking, collaborative environment and have a strong commercial mindset to identify opportunities for scaling user acquisition across web and app platforms.
The ideal candidate is proactive, inquisitive, and balanced in both analytical and creative skills. You understand what motivates customers to choose Trainline and make data-driven decisions. Highly organised with a keen eye for detail, you are adept at following and developing new processes.
As a Mobile Marketing Manager at Trainline you will... 🚅
- Manage and optimise budgets for paid social and app acquisition channels (Meta, Snapchat, TikTok) across multiple European markets, ensuring alignment with commercial targets.
- Build and prioritise hypotheses to scale and improve cost-efficiency across paid social and app acquisition channels.
- Collaborate with marketing channels and cross-functional teams (brand, legal, product, and data) to drive integrated campaign success.
- Report regularly to stakeholders in Growth, Performance Marketing, and Finance with clear performance updates.
- Stay informed on industry trends, escalating key developments as necessary.
We'd love to hear from you if you have...
- Strong understanding of mobile user acquisition on platforms like Meta, TikTok, Google Ads (App Campaigns, YouTube), and Snapchat.
- Experience running A/B tests and Conversion Lift Studies on Meta, TikTok, and Snapchat.
- Strong grasp of key performance metrics such as LTV and ROAS.
- Experience with marketing measurement and attribution, using mobile measurement platforms (Appsflyer, Singular, Branch, Adjust, Kochava), and tools like Google Analytics 4, Firebase, and Google Tag Manager.
- Solid understanding of mobile measurement technologies, including SKAdNetwork and the Android Privacy Sandbox.
- Expertise in insights and reporting, delivering actionable insights to stakeholders through clear performance analysis.
- Proven track record in creative asset optimization, working with creative teams to enhance ad performance.
- Skilled in automating reports using data analytics tools such as Tableau or Looker.
- Proven experience managing and coaching direct reports.
Bonus Skills & Experience
- Fluency in French, Italian, or Spanish.
- Proficiency in SQL.
- Experience developing and optimising creative processes.
More Information
Enjoy fantastic perks like private healthcare & dental insurance, a generous work from abroad policy, 2-for-1 share purchase plans, an EV Scheme to further reduce carbon emissions, extra festive time off, and excellent family-friendly benefits.
We prioritise career growth with clear career paths, transparent pay bands, personal learning budgets, and regular learning days. Jump on board and supercharge your career from day one!
Our Values Represent The Things That Matter Most To Us And What We Live And Breathe Everyday, In Everything We Do
- 💭 Think Big - We're building the future of rail
- ✔️ Own It - We focus on every customer, partner and journey
- 🤝 Travel Together - We're one team
- ♻️ Do Good - We make a positive impact
We know that having a diverse team makes us better and helps us succeed. And we mean all forms of diversity - gender, ethnicity, sexuality, disability, nationality and diversity of thought. That's why we're committed to creating inclusive places to work, where everyone belongs and differences are valued and celebrated.
Interested in finding out more about what it's like to work at Trainline? Why not check us out on LinkedIn, Instagram and Glassdoor!
