Paid Media Lead

At Verto, we’re passionate about helping businesses in Emerging markets reach the world. What first started life as an FX solution for trading Nigerian Naira has now become a market-leading platform, changing the way thousands of businesses transfer money in and out of Emerging Markets.

We believe that where you do business shouldn’t determine how successful you are, or your ability to scale. Millions of companies a day have to juggle long settlement periods, high transaction fees, and issues accessing liquidity in order to trade with African businesses. We’re on a mission to change this by creating equal access to easy payment and liquidity solutions that are already a given in developed markets.

We’re not alone in realising the opportunity and need to solve for emerging markets. We’re backed by world-class investors including Y-Combinator, Quona, and MEVP, power payments for some of the most disruptive start-ups in the world, and have a list of accolades from leading publications, including being voted ‘Fintech Start Up of the Year’ at Fintech Awards London 2022.

Each year we process billions of dollars of payments and provide companies with solutions that help them save money, automate processes, and grow, but we’re only just getting started.

We’re seeking a driven and results-oriented Senior Digital Paid Media Lead who is excited to tackle the challenge of driving Verto’s paid media strategy and execution across key digital platforms. In this role, you will be expected to achieve key milestones such as building a high-performing, scalable paid media funnel to generate qualified leads and optimising campaigns for cost-effective customer acquisition. You will play a pivotal role in expanding Verto’s presence globally, working with cross-functional teams to ensure campaigns are aligned with broader business growth objectives.

In this role you will:

1. Own and Execute Paid Media Strategy:

• Develop and implement a comprehensive paid media strategy across platforms like Google Ads, LinkedIn, Facebook, Instagram, and programmatic display networks to drive lead generation and customer acquisition.
• Align campaigns with growth team acquisition goals to efficiently scale customer acquisition across all channels.

1. Drive Campaign Performance and Optimization:

• Analyze and continuously optimize paid media campaigns for better performance, including reducing CPA, improving conversion rates, and maximizing ROI.
• Conduct in-depth A/B testing of creatives, messaging, and audience segments to improve engagement and lead quality.

1. Manage Budgets and Reporting:

• Oversee significant paid media budgets, ensuring the effective allocation of resources while maintaining campaign efficiency and performance.
• Create regular performance reports (weekly, monthly, and quarterly) for stakeholders, providing data-driven insights and actionable recommendations for optimization.

1. Collaborate with Cross-Functional Teams:

• Partner with product marketing, creative, and growth teams to ensure seamless integration of campaign assets with product messaging and brand positioning.
• Work closely with stakeholders across the company to align paid media efforts with the broader marketing and business objectives.

1. Mentor and Develop Team Members:

• Guide and mentor junior team members in paid media strategies and tactics, fostering an environment of continuous learning and development within the team.

Experience & Skills

• 5+ years of hands-on experience managing paid search, paid social, and programmatic display campaigns, with a preference for experience in B2B or fintech sectors.
• Proven track record of driving significant lead generation and customer acquisition through paid media strategies.
• Deep expertise in platforms such as Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, and programmatic platforms like DV360 or The Trade Desk.
• Strong understanding of retargeting, audience segmentation, and customer journeys in a B2B context.
• Advanced knowledge of analytics tools like Google Analytics, Data Studio, and Excel for performance tracking and reporting.
• Familiarity with CRM and marketing automation tools, particularly HubSpot.