Paid Media Specialist

About Gripped

Scaling SaaS & tech is tough that why Gripped helps our customer attract buyers, convert leads and grow revenue with strategy, paid media, creative and content. Turn marketing into measurable pipeline.

Our growing UK team is located in London, and we're always on the hunt for new, experienced and hungry talent to work with our amazing customers. Work is about achieving amazing things and fulfilling your potential. At Gripped you can do both. Gripped were recently named in the 'Top 100 UK B2B Marketing Agencies'.

The Role

We're hiring a Paid Media Specialist to join our agency team at Gripped to help deliver outstanding work for our lovely B2B, SaaS & Tech clients. Working with our Head of Paid Media and account teams, you'll oversee campaigns from start to finish, across Paid Search & Social.

We're looking for someone who combines technical expertise with genuine curiosity and drive. You'll thrive here if you're the type of person who gets excited about testing new approaches, loves digging into data to find opportunities, and wants to be part of building something special.

Responsibilities:

Campaign Strategy & Management

• Develop winning campaign strategies for B2B clients and manage day-to-day execution across multiple channels
• Handle budget pacing, forecasting, and collaborate with teams to identify growth opportunities

Optimisation & Analysis

• Conduct ongoing optimisation, A/B testing, and performance analysis to exceed targets
• Master tracking tools (Google Analytics, LinkedIn) and produce monthly reports with actionable insights
• Contribute to quarterly client meetings and post-campaign analysis

Process & Innovation

• Help define Gripped's paid media approach and streamline workflows for scale
• Stay ahead of advertising technology developments and implement new features

Must-have requirements:

• 2 years experience in Paid Media Management (Google, Bing and LinkedIn)
• Excellent verbal and written communication skills
• A willingness to learn and understand Inbound and Digital Marketing principles
• Strong analytical mindset and proficiency with data analysis
• Enthusiastic, self-motivated, and eager to learn. Able to operate independently with minimal supervision

Nice to haves:

• Experience using CRM platforms like HubSpot
• Experience with Looker Studio & PowerMyAnalytics/Supermetrics
• Experience in other Google Tools (Google Tag Manager, Search Console)
• SEO – an understanding of the fundamentals of search engine optimisation (SEO).
• Experience in B2B, SaaS or Tech is preferred
• Google & LinkedIn Exams