We are Reckitt
Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.
Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.
Marketing
Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands.
Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.
With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams.
With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.
About The Role
The Paid Search Manager plays a critical role in activating & managing US Reckitt digital search campaigns in-platform. You will own the day-to-day management of paid search campaigns across all Reckitt Core brands – responsible for ensuring the correct campaign set-up, reviewing media performance, undertaking regular campaign optimizations & sharing performance recommendations.
The Applied Media Science (AMS) team works closely with both external partners & internal teams to ensure Reckitt’s campaigns are activated with excellence in-platform. Reporting to the Digital Media Manager, you will work together on implementing best practice in-platform as well as supporting on media activation planning & activation tasks.
This is a 12 month fixed term contract.
Your responsibilities
Campaign Planning Support:
Support Digital Media Managers with competitive & keyword research
Complete audits & account/campaign restructures as required
Campaign Set-Up:
Reviewing campaign QA/set-up aligns to the media plan instructions
Ensuring each campaign set-up are adhering to in-platform best practices
In-Campaign Management:
Oversee regular campaign optimizations in-platform to improve performance
Provide weekly optimization recommendations to local data analysts & recording key optimizations via the Optimization Logs
Regularly monitor campaign performance to ensure KPI/budgets are pacing to plan
Making budget/campaign adjustments in a timely manner in response to changes in-flight to media plan updates
Campaign Best Practice:
Growing your in-platform knowledge across new features & optimization tactics
Stay up to date with the latest Search landscape & share important industry news
Working with media reps/partners to educate the wider team on new capabilities
Stakeholder Management:
Build trusted relationships with all key stakeholders & functions internally including local marketing & brand teams - to support our goals & service delivery
Work closely with Data team & SEO team to integrate insight into search strategy
The experience we're looking for
- Experience working with Paid Search platforms: Google Ads, Microsoft Ads, SA360, Amazon Search, Citrus Ads etc.
- Good understanding of Google Analytics tracking & measurement for Search
- Hands-on experience & expert knowledge of paid search including bidding strategies, shopping feed optimisation, test & learn methods & account management
- Proven track record of improving keyword quality scores & increasing return from advertising spend
- Experience using project management tools (Jira, Monday.com etc)
- Worked in previous agency/publisher roles preferred
Key Skills:
- Ability to follow Reckitt processes & established ways of working
- Excellent organization skills to manage multiple campaigns across digital platforms
- Good communication both written & verbal when dealing with internal stakeholders
- Eagerness to learn new marketing platform features & recommend media performance optimizations to future campaigns
- Ability to foster & grow media partner relationships by seeking out new opportunities
- Highly detail-oriented, undertaking thorough reviews during campaign set-up
- Strong numerical skills when managing campaign performance & tracking KPI delivery
- Good proficiency in using Excel & PowerPoint
The skills for success
Analytical skills, Presentation skills, Storytelling, Creativity, Commercial acumen, Collaboration, P&L management, eCommerce, Social Media.
What we offer
With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.
We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.
Equality
We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.
All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.
