Job Description
Location: Top Floor, The Civic Centre, Castle Hill Avenue,
Sleeping Giant Media is a multi-award-winning digital marketing agency with clients across the UK and Europe. We’re looking for an experienced Paid Specialist to join our team.
We champion diversity and flexibility, and we value the unique contributions of every team member. If you’re excited about tackling fresh challenges and growing your skills, we’d love to hear from you.
About The Role
THE ROLE
- Develop and execute paid media strategies aligned with client objectives across multiple platforms, including Google Ads, Microsoft Advertising, Meta Ads, and LinkedIn Ads.
- Monitor and optimise campaigns for key performance indicators such as ROAS and CPA.
- Conduct audience research, keyword analysis, and A/B testing to refine targeting and messaging.
- Manage campaign budgets efficiently to maximise return on investment.
- Lead collaboration with Account Management, SEO and Data Teams to ensure integrated strategies.
- Stay ahead of industry trends, implementing new tools, automation, and AI-driven strategies.
- Provide expert insights and recommendations to improve client performance and contribute to business growth.
- Conduct quality assurance checks and ensure adherence to best practices.
- Mentor and support team members, fostering knowledge-sharing and professional growth.
- Represent the company as a thought leader at industry events and client meetings.
THE PERSON
- Be a data-driven, results-oriented digital marketer with a deep understanding of paid media channels.
- You thrive in a fast-paced environment and are comfortable managing multiple projects while maintaining attention to detail.
- Have strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
- Are highly organised and able to manage multiple priorities and deadlines effectively.
- Possess excellent problem-solving skills and a proactive approach to overcoming challenges.
- Are a strong communicator, capable of explaining complex concepts clearly to clients and internal teams.
- Have experience in leading, mentoring, and inspiring teams to achieve outstanding results.
- Demonstrate a passion for digital advertising and a drive for continuous learning and improvement.
- Work collaboratively with cross-functional teams while also being comfortable operating independently.
Requirements
- 5+ years of hands-on experience in paid digital advertising, managing campaigns across Google Ads, Microsoft Advertising, Meta Ads, and LinkedIn Ads.
- Proven expertise in both lead generation and ecommerce campaigns.
- Proven experience in a fast-paced digital marketing agency environment.
- Google Ads (mandatory) and Facebook Blueprint Certifications (preferred).
- Proficiency in Google Ads Editor.
- Well-versed in Google Analytics.
- Strong understanding of A/B testing best practices for ad creatives, audience targeting, and bid strategies.
- Experience with automation, AI-driven optimisations, and the latest paid media innovations.
- Ability to manage, mentor, and develop a team while maintaining a high standard of execution.
- Excellent written and verbal communication skills.
TOGETHER
We’re More Than a Digital Marketing Agency - We’re a Community Driven By Excellence, Innovation, And Impact. Since 2008, We’ve Built Meaningful Relationships And Nurtured Talent Through Our CAPES Values
- Communicator: We prioritise transparency and relationship-building in all our interactions.
- Accountable: We take ownership of our actions, knowing that trust is essential.
- Positive: We approach challenges with enthusiasm and a solution-oriented mindset.
- Effective: We innovate to deliver outstanding work efficiently.
- Self-Aware: We are committed to continuous learning and growth, both personally and professionally.
Our team comes from diverse backgrounds but shares a passion for delivering exceptional results. Whether experienced or starting out, every Giant collaborates to drive client success through strategy, creativity, and innovation. We thrive in a fast-paced, supportive environment, where growth, collaboration, and impact come first.
GROWTH & DEVELOPMENT
We invest in our people. You’ll receive continuous development opportunities, including certifications, mentorship, and the chance to grow within our team. With regular personal development reviews and professional development opportunities, we help you achieve your career goals.
B CORP COMMITMENT
We are proud to be going through the B Corp certification process, which highlights our dedication to balancing profit with purpose. This certification will be a testament to our commitment to social responsibility, environmental sustainability, and positive community impact.
We strive to use our business as a force for good. Our operations are designed not just to be profitable but also to be sustainable, equitable, and beneficial to our community. We are dedicated to achieving Net Zero by 2038, hosting zero-waste events, and constantly improving our environmental impact. By making responsible choices, we aim to drive positive change and inspire others to do the same.
As part of our mission to promote social and environmental responsibility, all employees at Sleeping Giant Media are expected to:
- Practise sustainable work habits, including reducing waste and energy and supporting recycling programs.
- Participate in community outreach programs and charity events.
- Maintain transparency, fairness, and integrity in all business practices.
- Support diversity, equity, and inclusion initiatives within the workplace.
- Contribute to ongoing efforts to enhance our social and environmental performance.
Benefits
We believe we’ve cultivated a supportive and collaborative environment where you’re encouraged to take ownership and enjoy the autonomy in your role. Our benefits package is designed with you in mind, offering a healthcare cash plan for both you and your family, covering things like dental and optical, as well as 24/7 access to doctors and counsellors. We understand the importance of flexibility, so we offer adaptable working arrangements alongside an Employee Assistance Programme (EAP) for additional support. Plus, our office is stocked with free drinks, snacks, and games to keep things fun.
We’re also big on continuous learning, so you’ll have plenty of opportunities for growth through training, conferences, and external development. We believe in working hard and celebrating success together, which is why we organise regular social events, whether it’s a fun day out or a casual evening with the team. You’ll also benefit from a pension scheme with a salary sacrifice option, 10 days of paid sick leave, and plenty of opportunities to get involved in charity initiatives. And, because we love to celebrate, we make sure you get your birthday off, and we throw fantastic Christmas and summer parties. All in all, we’ve created a space where you can grow, thrive, and truly enjoy the work you do.
EQUAL OPPORTUNITY STATEMENT
At Sleeping Giant Media, we believe in promoting equality and diversity in all aspects of our business. We are committed to providing equal opportunities to all employees and clients regardless of race, gender, ethnicity, age, religion, sexual orientation, or disability. We strive to create a welcoming and inclusive environment where everyone feels valued, respected, and empowered to awaken their full potential. We actively work to eradicate discrimination and bias from our practices and policies, and we continuously educate ourselves and our team members on the importance of diversity and inclusion in the workplace.
Other Info
We are passionate about fostering a workplace where everyone can be their authentic selves and feel supported to thrive. We encourage applications from people of all backgrounds, including those from underrepresented backgrounds, people with disabilities, and individuals of all faiths or beliefs.
We understand the importance of flexibility and are proud to offer hybrid working arrangements. If flexibility is something you need, we’re happy to discuss how we can tailor our roles to suit you. Just get in touch at
[email protected].
- Please note that applicants must have the right to work in the UK.
- We are committed to creating an inclusive and accessible recruitment process. If you need reasonable adjustments or specific support during the recruitment process, or once in the role, we’ll do everything we can to accommodate your needs.
- Our interview process will involve getting in touch with you over email - never WhatsApp. And we will never ask for any payment or payment information from you. If in doubt, just get in touch!
The candidate will need to be based in the UK as they will be required to visit our office in Folkestone for training/team days/client meetings. This is a hybrid role with a minimum of three days a week in our office.
Duration: Working Monday to Friday 9am-5:30pm (37.5 hours weekly).
NO RECRUITMENT AGENCIES PLEASE.
Skills Needed
About The Company
At Sleeping Giant Media, we look for people with curiosity, energy and a genuine desire to grow — in themselves and in others. Whether you're just starting your journey or bringing years of experience, we want people who are switched on, motivated and kind. Above all, you’ll need to wear
CAPES — our values that shape how we work and who we hire:
Communicator. Accountable. Positive. Effective. Self-Aware.
This is a workplace for people who want to challenge themselves, learn continuously, support their teammates and make a positive impact in and out of the office.
Company Culture
Our culture isn’t just written down — it’s lived. We believe in creating an environment where people can thrive both professionally and personally. We support one another, celebrate wins together and pick each other up when it’s tough. Our Giants describe the team as kind, welcoming, driven and weirdly obsessed with finding the joy in what we do. We’re proud of our squad-led initiatives (like the Green Squad, IDS Squad, and NOT Squad), and our people-first approach. Everyone’s voice matters. There’s space to speak up, space to laugh and space to grow. No matter your role, you’ll be encouraged to bring your whole self to work, do things the right way and keep getting better — like a true Giant.
Desired Criteria
- Informal or formal qualifications preferred, but not necessary
Required Criteria
- 5+ years of hands-on experience in paid digital advertising, managing campaigns across Google Ads, Microsoft Advertising, Meta Ads, and LinkedIn Ads.
- Proven expertise in both lead generation and ecommerce campaigns.
- Proven experience in a fast-paced digital marketing agency environment.
- Google Ads (mandatory) and Facebook Blueprint Certifications (preferred).
- Proficiency in Google Ads Editor.
- Well-versed in Google Analytics.
- Strong understanding of A/B testing best practices for ad creatives, audience targeting, and bid strategies.
- Experience with automation, AI-driven optimisations, and the latest paid media innovations.
- Ability to manage, mentor, and develop a team while maintaining a high standard of execution.
- Excellent written and verbal communication skills.
Closing DateMonday 30th June, 2025
Contract Typefulltime
SalaryStarting from £30,000.00 Yearly
