Performance Business Director (maternity cover FTC)

Manchester, England, United Kingdom

12/13/2024

Job Title: Performance Business Director

Location: London or Manchester

Reporting to: Head of Paid Social

Who Are We?

T&Pm is one of the world’s leading full service creative and media agencies, connecting talent and tech to drive growth for brands. Formed by the integration of The&Partnership and mSix&Partners, it brings together content and distribution into a single, holistic end-to-end marketing solution. Backed by WPP and GroupM and combined with the agility of an entrepreneurial Partner-led mindset, the multi-discipline agency spans four continents with 45 offices and over $1.2 billion dollars in billings globally. As an early adopter with the first ever AI-generated TV ad for Lexus in 2018, T&Pm is focused on harnessing AI across all its outputs with its 1,900 people already trained on WPP’s proprietary AI platform Creative Studio, to deliver enhanced outcomes for clients.

We believe in The Power of &, bringing diverse talent together to transform the way great brands are built. Our teams blend creative, media, experience and technology specialists from across our marketing practices. The performance mindset of these teams optimises to business outcomes in every channel, fuelled by the latest innovations in AI. Working alongside our clients’ marketing departments, we deliver ‘&mplified Creativity’ to solve their business and brand challenges seamlessly, creatively and efficiently.

Ultimately of course, we are our people. They’re the most important part of our business, so we want to make a lasting impression on them in the same way they do on us, by striving to become the most important place in their careers.

That’s why we do our best to build strong communities around them; provide the best possible opportunities for them to develop & grow; and empower them to make a difference to their clients and the world at large. Our strengths often lie in our differences, so we challenge and champion each other and our clients, to be the very best we can be.

The Role

This person will lead key accounts strategically and act as a linchpin to deliver holistic and comprehensive digital media output on behalf of our clients. This role works collaboratively with other practices within T&Pm whilst also harmoniously orchestrating the various specialist performance teams within the agency (including the Integrated Digital Activation, Performance Planning, Data & Technology and Business Intelligence).

They will be responsible for the overall direction of media initiatives across their business unit and will have a direct responsibility for meeting brands’ business objectives through adopting a performance mindset and instilling this behaviour across the whole team, across all clients who will sit within their business unit.

They will provide leadership and support to both clients and wider agency practices, and will be supported by Heads of Departments and junior (Integrated Digital Planning Manager & Integrated Digital Planning Executive) members of the team to drive innovative digital solutions that answer client challenges. The role requires the ability to be forward thinking and deliver award-winning digital activity.

As well as requiring strong generalist knowledge across all digital disciplines, the role involves working with multiple clients/brands across a range of categories and sectors, so strong organisational skills and good knowledge of categories will be key.

Outside of client work, they will have a responsibility to focus on growing revenue across their team, ensuring it operates efficiently and is resourced effectively to maintain high quality output and commercial objectives.

Key Responsibilities

• Owner and lead of digital media strategy across allocated business unit
• Accountable for planning and activation of all digital media.
• Oversee day-to-day performance ensuring business and marketing objectives are hit and clearly reported on
• Work closely with the client teams, cross channel planners and strategists as well as clients and other client stakeholders (Creative/PR agency) to ensure that overall campaign performance activity drives towards key business objectives
• Collaborate to integrate performance, audience management and the overall KPI framework
• Work with the channel leads and digital activation specialists to deliver performance roadmaps, testing frameworks and plans delivering to client KPIs whilst ensuring that insight is at the centre of all planning and delivery
• Nurture efficiency within digital media management at both client and team levels, with clear focus on process, best practice and technology deployment in line with T&Pm POV
• Accurately forecast across integrated, multi-channel campaigns with focus on meeting client KPIs and targets
• Setting annual vs ongoing strategy and goals that drive client’s business performance
• Review resourcing required within all areas of digital media planning – including job descriptions, interviewing and feeding into personal development reviews.
• Collaborate with Business Intelligence, Technical Solutions and Group Products/ Tools to position customer/client sales data into media recommendations and optimisation of campaigns
• Work with the Performance leadership to ensure the team is resourced correctly
• Provide direct support and feedback to your AD(s) to develop their talents
• Create development plans for all direct reports
• Ensure a consistent, welcoming onboarding experience for all new starters
• Work with the leadership team to create development and succession plans for the team
• Support accurate and timely billing
  
  

Skills And Experience

• A proven record of successfully managing and delivering against challenging digital KPIs
• Experience in managing and developing a team of digital specialists
• Process orientated
• Proven success in managing multi-stakeholder clients
• Ability to prioritise and manage a large team
• Deep knowledge of landscape, technology and operations of digital media
• In-depth understanding and successful implementation of agency and group products and tools
  
  

T&Pm embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide creative agency that represents global clients. The more inclusive we are, the more brilliant work we can create together.