PR & Communications Strategist – 12 Month Fixed Term (Maternity Cover)

Frontier is an independent video game developer and publisher, crafting immersive gaming experiences with fun gameplay and unparalleled artistic quality. Renowned for its iconic creative management simulation games, Frontier captivates players worldwide with immersive and authentic game worlds. The modern studio is located in the vibrant technology hub of Cambridge (UK). The talented team at Frontier are dedicated to nurturing our existing portfolio and delivering our exciting future roadmap.

WHAT’S THE ROLE

As PR & Communications Strategist you understand the difference between tactics and strategy, and the importance of harnessing the right tools to convey your message and drive awareness. With a strong communications background, preferably within gaming, film or TV, you have an expansive list of media contacts, aren’t shy of showing initiative and have extensive experience of both internal and external stakeholder management, ideally including licensed IP.

WHAT YOU’LL BE DOING

Strategy development and execution

• Use research driven data and insights to create, plan, and deliver aligned PR campaigns and events around Frontier’s titles and its brand
• Work with the wider Publishing team to develop broad long-term strategies for increasing engagement and conversation
• Commission and analyse mock reviews to inform review strategies
• Broaden the reach and recognisability of Frontiers’ titles
• Evaluate and demonstrate the value of all communications strategies

People Management

• Mentor and support PR Managers across the team, providing consultation on projects where necessary

Networking & Communications

• Build and maintain relationships with global media outlets across multiple channels ensuring that a positive brand image is conveyed at all times
• Attend and support on global events (e.g. Gamescom, Summer Games Fest, etc.)
• Consult during PR & communications crises
• Stay up to date with the changing media landscape and evolving communications trends

Process and best practice implementation

• Regularly audit existing software and tools, lead on research, recommendation and negotiation of PR tools

WHAT YOU’LL BRING

• Strong demonstrable experience of managing reputation and relationship building
• Strong strategic mind set with the ability to critically analyse and interpret data to define and meet goals and KPIs
• Strong interpersonal communication qualities and social skills
• Well-organised, process-driven and able to work across multiple projects simultaneously
• Demonstrable experience of planning and executing on experiential and stunt driven PR activations, with evidence of driving widespread media awareness
• Must be able to handle complex and sensitive communications with confidence
• Proactive approach to communications, with the ability to respond reactively where necessary
• Experience working in a similar PR or related role within gaming, film or TV
• An understanding of the computer and videogames market, and the specialist and non-specialist media landscape
• Very strong writing, editing, presentation and communication skills
• Must be confident in navigating a fast-paced environment and able to react positively to change
• Willing and able to travel to industry events and conventions
• Passionate about video games

BONUS IF YOU HAVE

• Previous experience working with licensed IP
• Degree qualified or CIPR qualified or working towards
• International, European or Asian working experience and/or language skills.

WHAT WE CAN OFFER YOU

You will work with talented and passionate people to support, develop or publish our sophisticated and enduring games, in a creative, collaborative and inclusive environment. We love what we do, and we work hard to provide outstanding experiences for our players.

Wellbeing is a big focus at Frontier, and we are continually evolving how we can support our people. We encourage a healthy work/life balance and provide a range of wellbeing activities, initiatives and sessions to support both mental and physical health.

We offer a competitive salary and benefits package, which includes a success-based annual bonus, share option schemes, life assurance, private family healthcare, flexitime working hours, enhanced maternity/paternity leave, in-house subsidised catering, support with relocation, a Cycle to Work scheme, free bike servicing, and social activities and events.

We strive to create an environment where everyone can fully demonstrate their capability and potential. If you therefore need any reasonable adjustments to support you during the recruitment process, please speak to your Talent Acquisition representative.