Internal Job Title:
PR & Content Associate
Business:
Lucy Electric (EMS)
Location:
Thame (Hybrid)
Job Reference No:
4064
Job Purpose:
The PR & Content Associate will play a vital role in creating and delivering high-quality written content to support Lucy Electric’s marketing campaigns, website, and product proposition messaging. The role is focused on developing engaging content that clearly communicates the value of our technical solutions and elevates our presence across digital channels and earned media.
This role is ideal for a passionate, detail-oriented writer looking to grow their career in marketing communications within a dynamic, international engineering business. It sits within a supportive and ambitious marketing team and offers development opportunities as part of a wider succession plan.
The role will interact with multiple parties across the company including the International Marketing team and Lucy Electric’s Leadership team.
Business Overview:
Lucy Electric is an international leader in intelligent secondary power distribution products and solutions, with features such as remote operation and monitoring. Linking energy generation to consumption, the business specialises in high-performance medium and low-voltage switchgear for utility, industrial and commercial applications.
Job Context:
Lucy Electric operates in a highly competitive global market where brand credibility, clarity of message, and consistent communication are essential. The PR & Content Associate will contribute to implementing the company’s global marketing communications strategy and support the delivery of content that builds trust, communicates innovation, and strengthens market position.
This role will uphold Lucy Electric’s corporate image while increasing brand awareness across all operating regions. It involves working closely with regional marketing teams to ensure localised resonance and relevance of content, helping amplify Lucy Electric’s story worldwide. The Associate will assist in cultivating relationships with media professionals, identifying press and content opportunities (including with customers), and supporting the creation of regionally tailored content across:
- Digital landscape: website, social media (ensuring accurate, up-to-date information)
- PR: supporting global and regional announcements and milestones
- Testimonials: customer success stories, CSR highlights, and local case studies
Development opportunity: This role has been designed as an entry-level to mid-level position with clear progression opportunities. With the right experience and growth, this role could evolve into a PR & Content Manager position, taking on more strategic ownership, campaign leadership, and stakeholder responsibility.
Job Dimensions:
As a PR & Content Manager, you will play a crucial role in development, distribution, and strategic efforts of creating messaging to inform and delight audiences.
Working with:
- Head of Central Marketing Communications
- Regional Marketing Teams
- Global Product Management
- International Sales
- The Future Networks Team
- Lucy Group’s corporate communication team
Key Accountabilities:
These will include:
Brand & Messaging
- Support the development of clear, consistent messaging in line with Lucy Electric’s tone of voice and brand guidelines
- Brand guardianship: help ensure brand consistently for all written content, digital materials across all channel and marketing materials
PR & Media Support
- Draft press materials including initial versions of press releases, article briefs, and executive quotes for review and distribution, ensuring consistency with brand tone and messaging.
- Monitor media coverage and track results, maintaining records of key stories and supporting reporting on PR performance.
- Support the development of customer stories and case studies by gathering input and drafting clear, engaging content that highlights Lucy Electric’s value and expertise.
- Assist with coordination of PR campaigns, events, and media interviews, managing timelines, briefing notes, and approvals to ensure smooth delivery.
Collateral Production (Products & Services)
- Work with product managers and regional marketing teams to support the development of clear and compelling product messaging for key launches and campaigns.
- Assist in creating and updating sales and marketing collateral, including brochures, product catalogues, FAQs, datasheets, website content, social media copy, and digital banners.
- Support the production of sales enablement materials and toolkits to help sales teams and partners promote products effectively.
- Help maintain a central content library to ensure regional teams have access to the latest approved materials and consistent messaging.
Content development and management
- Write and edit high-quality content across a range of formats and channels, ensuring it aligns with Lucy Electric’s tone of voice, brand messaging, and strategic goals. This includes:
- Website copy and SEO-optimised landing pages
- Blog posts, social media content, and LinkedIn articles
- Product brochures, datasheets, FAQs, and sales tools
- Video scripts, storyboard outlines, and visual content briefs
- Sustainability / Corporate Social Responsibility (CSR) stories that showcase community impact
- Translate complex technical and product information into clear, engaging, and customer-friendly language that highlights value and differentiators.
- Support the development of toolkits and enablement materials to help sales teams and channel partners confidently promote Lucy Electric’s products and solutions, ensuring materials are easy to use and tailored to different audiences
Agency Coordination
- Liaise with third-party PR and creative agencies to support content production and delivery.
- Help coordinate photo and video shoots, collecting and drafting briefs and reviewing outputs.
Administrative & Budget Support
- Maintain accurate records of content assets, permissions, and usage rights.
- Support budget tracking for content-related expenses (e.g. photography, video, copywriting).
Qualifications, Knowledge, And Experience
Minimum:
- 3+ year of PR, content curation (digital) – mandatory
- Passion for writing and storytelling, with the ability to adapt tone and style for different audiences
- Excellent command of written and spoken English - mandatory
- Attention to detail and high standards for quality
- Experience creating content for digital and print platforms (for example: website management / AI tools)
- Exceptional organisational and time management skills.
- Strong computer skills with high level of proficiency in Microsoft Office & digital platforms (LinkedIn, WordPress, Trello)
- Good interpersonal and business communication skills.
- Works well independently and in team settings.
- Ability to travel around the UK & internationally
- Able to work effectively with people from different cultures / backgrounds
Behavioural Competencies
The role requires a proactive and organised person with a creative mind and can-do attitude. Excellent communication skills and a flexible approach are essential to the role.
- Able to work under pressure & to challenging deadlines
- Willingness to learn and develop
- Ability to confidently motivate and provide direction to a cross functional team
- Creative thinker and doer
- Proactive can-do attitude
- Maintain a high level of self-motivation and independence
Does this sound interesting? We would love to hear from you. Our application process is quick and easy. Apply today!
