Product Manager - Nicotine Pouches

Job Title: Product Manager – Nicotine Pouches

Location: Manchester, UK (On-site)

Employment Type: Full-time

Company: Factra Ltd

About Us:

Factra Ltd is a pioneering manufacturer based in Manchester, uniquely positioned as one of the few UK-based producers of nicotine pouches. As we launch a new brand in this rapidly growing industry, we’re looking for a visionary Product Manager to drive this brand to market leadership.

The Role:

You will own the end-to-end product lifecycle of our new nicotine pouch brand—from concept development and branding to launch and sales growth. This is a high-impact role where you’ll collaborate with manufacturing, marketing, and sales teams to establish Factra as a dominant player in this booming sector.

Key Responsibilities:

• Product Strategy & Development:
• Define the product vision, roadmap, and positioning for the nicotine pouch brand.
• Lead product development, ensuring compliance with UK regulations and market trends.
• Work closely with manufacturing/R&D to refine formulations, packaging, and user experience.
• Branding & Go-to-Market (GTM):
• Develop the brand identity, messaging, and differentiation strategy.
• Coordinate with marketing to create campaigns (digital, retail, influencer partnerships).
• Plan and execute the product launch, ensuring maximum market penetration.
• Sales & Commercial Growth:
• Identify key distribution channels (B2B partnerships, D2C, retail).
• Set pricing strategies and monitor competitive positioning.
• Analyse sales data and customer feedback to iterate on product and strategy.
• Cross-Functional Leadership:
• Collaborate with manufacturing, compliance, design, and sales teams.
• Ensure alignment between production capabilities and market demand.

Requirements:

• Proven experience launching and scaling FMCG (Fast-Moving Consumer Goods) brands—preferably in nicotine, tobacco alternatives, beverages, or health products.
• Strong understanding of UK regulatory standards for nicotine/tobacco products (desirable but not essential).
• Expertise in brand development, packaging design, and GTM strategies.
• Analytical mindset with experience in market research, pricing, and sales analytics.
• Entrepreneurial drive—willing to take ownership and build a market-leading brand.
• Excellent communication skills to influence internal teams and external partners.

Why Join Factra?

• Unique Opportunity: Be the architect of a UK-made nicotine pouch brand in a high-growth industry.
• Impact: Your work will directly shape Factra’s market position and revenue growth.
• Collaborative Environment: Work alongside experts in manufacturing, compliance, and sales.
• Next Steps:

If you’re a strategic, hands-on product leader with FMCG experience and the ambition to build a category-defining brand, we’d love to hear from you.