About Unily
Unily partners with the world’s largest and most complex enterprises to power Organizational Velocity through digital Employee Experience transformation. Iconic brands, including Estée Lauder Companies, CVS Health, and British Airways, use Unily’s market-leading Employee Experience platform to improve productivity, streamline communication, and foster a highly connected workplace.
Unily is the only triple leader recognized by all three of the major analysts. Unily is recognized as a Leader in the 2024 Gartner® Magic Quadrant™ for Intranet Packaged Solutions, the 2024 Forrester Wave™: Intranet Platforms, and the IDC MarketScape: Worldwide Experience-Centric Intelligent Digital Workspaces 2024. With these accolades, we continue to grow and expand our employee community with people who are passionate about joining us on this exciting journey.
Job Purpose
As part of the team responsible for communicating the value of the Unily platform, the role of Product Marketing Manager will be responsible for planning, executing, and evaluating product marketing campaigns. With a particular focus on supporting our commercial and customer-facing teams, this will involve working closely with the broader product marketing team to define key messaging for different audiences and creating product marketing content. An essential part of this role will be a desire to learn the Unily platform fully and, over time, become a product expert.
Main Responsibilities
- Maintaining a detailed knowledge of our market, product, and target audiences
- Work closely with the broader product marketing team to define the positioning, value proposition, and subsequent key messages for the product and its features
- Plan, implement, and evaluate timely product marketing campaigns aligned with agreed strategic direction and objectives
- Build market awareness of the product and its capabilities through copywriting and blog content, coordinating closely with our digital marketing team
- Support commercial teams through the production of high-quality product marketing assets, such as feature one-pagers and short video case studies and interviews
- Support our commercial teams with training around product and feature value proposition to ensure key messaging is delivered
- Gather and act on commercial team feedback to ensure product marketing activity and assets are meeting the needs and expectations of prospective customers
- Report on product marketing campaign performance, referring to customer acquisition, feature adoption, and upsell
- Drive increased customer adoption of product capabilities through content strategy, coordinating closely with our customer-facing teams including our customer community team
Knowledge, Skills, And Experience
- Previous product marketing experience is preferred
- Enthusiasm, creativity, and a willingness to try new things
- Experience in implementing a wide range of product marketing activities to a deadline
- The ability to analyze the effectiveness of product marketing tactics and adapt accordingly
- The capacity to independently manage a varied and demanding workload
- Accuracy and attention to detail in copywriting
- Confidence in using a range of IT systems in a product marketing context
- Strong interpersonal, communication, and team-working skills
- Ability to present concepts and ideas effectively
- Ability to articulate the value of product features beyond their functionality
- Strong research and analytical skills
Why Work For Unily?
In addition to a generous base salary and discretionary company bonus, here are some things we think you will love:
Our awesome team culture. We are focused on achieving results as a team and having fun while we do it. You won’t find a friendlier or more dedicated bunch of people.
Our industry leading product. We are very proud of our ever-evolving product, naturally we use (and love) it internally and provide the tools and resources for you (and our clients) to become a Unily expert.
The flexibility that we offer. We don’t just mean working from home occasionally. We operate on a hybrid basis, and also recognize that life happens during the 9-5.30 and encourage a sustainable work/life balance.
Our bright and modern office spaces. When you need to be in the office we want it to be like being at home. We have a well-stocked kitchen and the option to bring your dog to work.
We offer a fantastic suite of benefits. Including 25 days holiday plus an extra paid day off to enjoy your birthday, Vitality life cover (for health, sight, hearing and dental), Aviva pension (via a salary sacrifice scheme), life assurance, income protection and so many more.
Our commitment to sustainability and giving back to the community. We know working for an organisation that takes its environmental & social impact seriously is important, and we are proud to offer 1 fully paid volunteering day per year, an employee matching charity donation scheme and options to lease an Electric Vehicle through our salary sacrifice scheme.
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