About Us
COMPANY SHARES | BONUS SCHEME | PENSION ENHANCEMENTS UP TO 10% | 4-WEEK SABBATICAL EVERY 5 YEARS | STAFF DISCOUNT | EXTRA HOLIDAY DAY EACH YEAR | ADDITIONAL PAY FOR EACH BEER EXAM PASSED We love great craft beer. We want everyone to be as passionate about it as we are - and our central team are vital in this mission. Every single person in our team can shape our future for the better, whether that’s for our people, planet or our incredible beer. Because we expect great things from you, we give great things back. And not only that - we are a Best Places to Work employer 2023
About The Role
We are looking for an Aberdeenshire-based Marketing Manager to join BrewDog Distilling.
You will report to the Head of Marketing, joining the BrewDog PLC marketing team to support the team on driving brand awareness, sampling, activations, events and paid media campaigns. You will work alongside the Distilling Marketing Manager and Content Creator to deliver on our annual marketing plans to grow our 5 brands across the on- and off-trade channels.
We are looking for a quick-thinking, creative and methodical individual who will hit the ground running. You will be working from our HQ in Ellon for the majority of the time, close to the distillery, where you’ll be working on both short and long-term projects delivered by the Head of Marketing. There will be some travel required and a willing to work at brand events and activations across the UK.
This Marketing Manager role will span across our brand portfolio, covering a range of products in a range of categories, including vodka, gin, rum, tequila and RTD cocktails.
About The Brand
BREWDOG DISTILLING CO: Ignoring the mainstream world of gin, vodka, rum, and tequila BrewDog Distilling Co. is obsessed with quality and ensuring maximum flavour in their spirits. We make all of our spirits from scratch at our Aberdeenshire distillery (except for Tequila, obviously), using our incredible bespoke distillery, which includes our world-first triple bubble still and a 27-metre tall rectification column.
BrewDog Distilling has distribution across major grocers, as well as a strong presence in BrewDog bars around the world. While know for beer, we are here to make our mark in the spirits world through disruptive and delicious spirits that are affordable, accessible and bold. So let’s have some fun with it!
KEY AREAS & RESPONSIBLITIES
You will work with BrewDog’s Head of Marketing to bring our 5 spirit and cocktail brands to life in multiple cross-channel and cross-category campaigns, events, activations, sampling and digital activity.
We are looking for a self-starter to take ownership of projects, managing from the briefing stage, through to delivery. You will work closely with other members of the spirits team to support brand awareness, growth, consideration and rate-of-sale driving initiatives. With great distribution across the off-trade, you will support the Head of Marketing in bringing in-store and digital activity to fruition, being the direct contact for our off-trade partners and their media owners.
There will also be a focus in supporting our specialist on-trade distributor in driving our presence in the on premise. As the key contact, you will work with the team to develop sampling initiatives, event menus, special serves and the delivery of point of sale.
SIGNS OF SUCCESS
Build and maintain a positive connection with the internal creative and production teams, ensuring you are on top of deadlines, budgets and owning comms within the internal team. You will be required to contribute to meetings and calls within these groups.
You will also be responsible for working with key suppliers across production and marketing functions. This may mean briefing photographers and sending stock, organising supplier quotes and delivery of goods, or managing projects across internal channels, including e-commerce and bars.
Experience
About You
Experience in a marketing executive-style role would be hugely advantageous, with an understanding of the process of campaign and project management, from inception to delivery. Proven track record in managing agencies, understanding of NPD process and key functions, plus experience in similar FMCG or challenger brand.
Skills
- Lead clear communications between internal and external stakeholders
- Ownership of project management, with a variety of skills required to see projects through some start to finish. This includes managing budgets and lead times with suppliers and internal functions
- Experience in working with either on-trade or off-trade customers would be preferred, giving an understanding of how we effectively execute across these channels.
- A flair for creativity, throwing ideas into the ring for amplifying our brands
- Ability to be reactive and quickly explore new and exciting opportunities to grow our brand awareness and drive ROS
- The ability to write super clear briefs, outlining clarity around deliverables.
- Adaptability is also key, as you will be working on a collection of brands, meaning one day you could be leading an advertising campaign for gin, the next you could be writing a photography brief for a new product launch
- We’d also look for an understanding of key metrics across social media, sales and NPD channels
- An interest in the spirits industry is not essential but desired
