Product Marketing Manager

Edinburgh, Scotland, United Kingdom

5/28/2025

Wood Mackenzie is the global data and analytics business for the renewables, energy, and natural resources industries. Enhanced by technology. Enriched by human intelligence. In an ever-changing world, companies and governments need reliable and actionable insight to lead the transition to a sustainable future. That’s why we cover the entire supply chain with unparalleled breadth and depth, backed by over 50 years’ experience. Our team of over 2,400 experts, operating across 30 global locations, are enabling customers’ decisions through real-time analytics, consultancy, events and thought leadership. Together, we deliver the insight they need to separate risk from opportunity and make confident decisions when it matters most.

WoodMac.com

Wood Mackenzie Brand Video

Wood Mackenzie Values

• Inclusive – we succeed together
• Trusting – we choose to trust each other
• Customer committed – we put customers at the heart of our decisions
• Future Focused – we accelerate change
• Curious – we turn knowledge into action
  
  

Role Purpose

Wood Mackenzie is looking for an enthusiastic, tenacious and curious Product Marketing Manager. This role will play a key part in our quest to bring our customers the most reliable decision intelligence from our expert analysts, enhanced by the latest technology.

It is an exciting time to join WoodMac as Product Marketing Manager – as we develop our AI-enabled data analytics solutions, used by our corporate customers to drive billion-dollar decisions. The successful candidate will play a pivotal role in supporting the growth of our portfolio and delivering business success.

You will be working at the intersection of product, marketing and sales to help bring our customer value creation to life. You will lead and own product marketing strategies for your product portfolio, working independently but fully aligned with your stakeholders. A core part of this role is creating compelling customer stories driven by user insight. Aligned with our sales methodology and priorities, you will lead the development of sales enablement tools and work with marketing colleagues to define and deliver the marketing strategy for the assigned market portfolio.

Main Responsibilities

Customer perspective    

• Using insights across markets, clients, competitors and prospects, formulate value-driven customer propositions and product use cases, feeding back what resonates.
  
  

 

Target market and buyer persona definition        

 

• In conjunction with product and the wider go-to-market team, using market segmentation to position products for each customer group. Create buyer personas and messaging to aid strategic selling.
  
  

 

Go to market planning

             

• Work with product teams to understand roadmaps and create compelling value proposition messaging to be used in marketing programmes and sales tools. As the marketing lead in Go-to-market and Portfolio planning meetings, share product strategies with program marketing teams.
  
  

Tools and assets creation        

 

• Develop sales enablement tools including product playbooks, competitor battlecards and sales decks. Work with marketing, content and creative teams to create a range of assets with business outcomes led messaging.
  
  

Effective marketing across full lifecycle    

• As part of the go-to-market team, own positioning and messaging according to customer segmentation to enable effective communications throughout the full lifecycle of products, including launch, updates, and sunset to achieve agreed commercial goals.
  
  

About You

We are looking for someone who is:

• An expert in business-to-business product marketing
• Experienced in product marketing roles
• Fully versed in managing the product lifecycle from a product marketing perspective
• An excellent communicator and excels at storytelling
• Market and customer focused
• Focused on results with strong organisational skills
• A relationship-builder who can effectively manage stakeholders
• Confident to challenge constructively and stay focused on value
• Curious about how data and analytics solve critical business issues
  
  

Expectations

• We have a hybrid working environment and the successful applicant is expected to work from the office at least 2 days per week to foster good working relationships and contribute to our culture. This may be subject to change in the future.
• Due to the global nature of the team, a degree of flexible working will be required to accommodate different time zones.
  
  

Equal Opportunities

We are an equal opportunities employer. This means we are committed to recruiting the best people regardless of their race, colour, religion, age, sex, national origin, disability or protected veteran status. You can find out more about your rights under the law at www.eeoc.gov

If you are applying for a role and have a physical or mental disability, we will support you with your application or through the hiring process.