Regional Activation Lead

London, England, United Kingdom

12/18/2024

PURPOSE

The purpose of this document is to help prospective team members better understand the role and responsibilities with the position of Regional Activation Hub Lead at OpenDoor, WPP’s bespoke global operating model for Amazon.

About Wpp & Opendoor

At WPP, we’re constantly reinventing the future of creativity on an ever-broader canvas, bringing together unrivalled talent, resources and skills to provide an integrated offer of communications, experience, commerce and technology.

Over the last decade, we have developed a dedicated global client practice with the mission of accelerating WPP’s impact for our largest clients by bringing them the best of WPP. Each team is custom-built around a client’s specific needs and challenges, providing easy access to the right capabilities. And that’s why we’ve built OpenDoor for Amazon.

OpenDoor is a unique integration of the best of WPP and Amazon – building on their respective strengths and visions. Whether at WPP or at Amazon, every project is an OpenDoor on new possibilities. Anything and everything can be an opportunity for our people to drive impact – for them to innovate, learn, thrive, and occasionally fail too.

The unique OpenDoor partnership model is built to deliver next level Productivity, fueled by our industry-leading approach to People, Platforms, and Process. OpenDoor spans across all WPP agencies and disciplines such as media, business consultancy, communications and brand strategy, tech and commerce, public relations, and production.

OpenDoor’s values are built from Amazon’s own 16 Leadership Principles, and WPP’s core values of Open, Optimistic and Extraordinary. Together, when WPP’s Creative Transformation meets Amazon’s next-level customer centricity, our people come together to challenge and impact what’s done today and build a better future.

By joining OpenDoor, not only are you joining a cross-function team partnering with one of WPP’s top five global clients, but you are also taking a step to challenge yourself and the world around you every day, working in the most unusual way on some of Earth’s most ambitious opportunities in marketing, tech, media, business, and creativity.

About The Role

This role plays a crucial part in supporting WPP's mission to deliver consistency, delivery excellence and best in class service for Amazon in every country across all Lines of Business. We are searching for a talented and enthusiastic individual to join our OpenDoor team as a Regional Activation Hub Lead for Prime Video and RMI. This is a Full-time position based in the London hub working with a Poland nearshore team as well as local markets who will plan offline and IO based market display/partnerships.

This role creates an effective link between the Strategy & Planning teams and Activation ensuring that comprehensive briefs are developed by the Implementational planning specialists. You will be responsible for ensuring in platform experts achieve campaign KPI’s and deliver operational excellence. You will also develop and support the delivery of reports and provide insights and recommendations to the client. You will be the Amazon’s London hubs most senior digital lead working with C-level internal WPP stakeholders and C-level Amazon stakeholders

Responsibilities

Operational Excellence

• Manage a team of experts across Social, Programmatic, Implementational planning, pan-regional IO/partnerships ensuring a seamless connection translating plans to activation and achieving excellence in all campaign operations.
• Responsible for the delivery and quality of hubbed Activation services, ad ops and reporting, in adherence to agreed SLAs and assigned workflow management protocols, and for seamless integration and impact within the Campaign Delivery Process (in and across locales).
• Work closely with the Regional Ops, and LOB Leads in Germany and Warsaw on adjusting and scaling delivery in line with LOB evolution for Prime Video and RMI.
• Accountable for the ongoing management of performance across campaign budgets and daily spend levels, bid strategies and constant monitoring of tracking to client goals - implementing course correction decisions when needed.
• Outline advanced data analytics/measurement frameworks to shape holistic measurement of performance media strategy and activation.
• Manage and monitor the holistic (cross-channel) brand safety, viewability, attention scoring & optimise accordingly
  
  

Planning

• Oversee all digital planning across all disciplines and locales, supporting planning leads to create integrated single narrative responses to brief which simplify complex digital language.
• Plan against client outcomes – quantifying objectives and the likely impact of comms on them across all biddable practice areas, in collaboration with practice leads
• Build the digital process to translate audiences into actionable targetable groups consistently across platforms
• Challenge in channel planning (Social, Prog, Pan Regional, Audience) team's responses per title to ensure platform excellence
• Manage analytics, data provisioning and dashboarding teams to drive continual improvement and ensure measurement learnings and insights are built into future plans
• Proactively identify opportunities for proprietary solutions to be embedded within always-on campaigns to help drive distinctive and differentiated offerings to clients.
  
  

Client Leadership

• Continually raise the bar by bringing best in class activation practices and innovation from across the WPP group to the OpenDoor team
• Inform a transformation agenda and strategic vision for the clients’ entire business, and support the execution of that vision
• Continually advise key stakeholders on industry changes and transformation to support their business challenges.
  
  

Team & Commercials

• Ensuring the team are staffed correctly according to commercial agreements and evolving client needs, foster team growth and development within the OpenDoor culture.
• Responsible for ensuring trading deals are fulfilled and partner selection adheres to client and WPP standards
• Support Investment in the execution and value extraction from JBPs
  
  

Qualifications

• 15+ experience with the last 10 being strong experience across digital paid media, strategy, retail, or consulting
• Advanced understanding of multiple/at least 2+ digital practice areas, a strong background in biddable media is a must.
• Proven track record of managing complex, multi-market accounts where you’ve delivered measurable business outcomes.
• Ability to craft a compelling, data-driven story that is anchored in the client’s business need.
• Ability to anticipate challenges/opportunities and deliver highly persuasive, strategic & structured communication.
• Confident in forecasting budget during campaign delivery as many times as needed.
• Strong and vocal in strategic communication with the ability to communicate with all stakeholders at varying levels of seniority from C-suite down.
• Solutions-oriented and high levels of organisation.
• An empathetic and thoughtful leader comfortable with working through detailed, written communications.
  
  

BONUS POINTS

• Ability to travel frequently on short notice and manage work ‘on the road’, and to work flexible hours to be available for regionally spread teams.
• Ability to work effectively in a matrix organization.
  
  

Benefits Of Opendoor

• Unparalleled Access: Gain direct experience working with one of the world's most innovative and influential companies.
• Mentorship & Training: Receive guidance from experienced professionals at both WPP and Amazon.
• Cutting-Edge Technology: Utilize industry-leading tools and platforms, including WPP Open.
• Data-Driven Environment: Develop your analytical skills and contribute to data-driven decision making.
• Global Impact: Be part of a team that is shaping the future of marketing on a global scale.
  
  

How To Apply

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.