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🌍About CRU:
CRU International is a leading provider of business intelligence and consulting services in the metals, mining, and fertilizer industries. With over 50 years of experience, we offer valuable insights and analysis that help our clients make informed decisions in an ever-changing global market.
💼About the Role:
As a Regional Marketing Executive, you’ll lead and execute strategic lead generation and retention campaigns across the EMEIA region, using a mix of digital marketing, content, events, and automation. You’ll also play a key role in organizing CRU’s flagship customer seminar in London.
This is a role with ownership, creativity, and autonomy—perfect for someone who’s proactive, data-informed, and excited to make a real impact.
🛠Key Responsibilities:
- Act as the regional marketing expert, working closely with commercial teams to align on goals and campaigns.
- Design and execute targeted acquisition, nurture, and retention campaigns using Pardot and Salesforce.
- Define and develop customer segments and personas to enhance targeting and messaging.
- Execute multi-channel campaigns (email, social, paid, events, partnerships).
- Collaborate with analysts and the wider marketing team to create compelling content.
- Integrate CRU’s conference marketing into regional plans.
- Test, optimise, and report on campaign effectiveness and ROI.
- Deliver regular performance reports to stakeholders and contribute to future strategy.
🎓Qualifications:
- Degree in Marketing, Business, or related field or proven marketing track record.
✅Skills & Experience:
- Strong B2B campaign marketing experience, with a focus on lead generation.
- Familiarity with Salesforce, Pardot, and other marketing automation tools.
- Experience managing multi-channel marketing campaigns.
- Skilled in social media, Google Analytics, Google Ads, and CMS platforms.
- Able to think strategically while executing effectively.
- Comfortable with data, metrics, and using insights to optimise campaigns.
🎯 What We Offer
- Competitive salary
- Enhanced holiday allowance + bank holidays with option to buy & sell holiday
- Pension scheme
- Flexible benefits to support your wellbeing
- Flexible hybrid working model (Sheffield office)
- Ongoing career development opportunities
- Friendly, collaborative environment with global exposure
- Meaningful work that impacts critical global industries
