Reporting & Analytics Specialist

We are Web Behaviour Specialists, a London-based digital marketing agency specialising in paid search, display and social media advertising, SEO, website analytics, and optimisation. Since 2010, our multilingual team has worked with UK and multinational clients across the globe, delivering data-driven marketing solutions.

About the Role

We are seeking a Reporting & Analytics Specialist with strong analytical skills and a passion for turning data into actionable insights. You will be responsible for designing, implementing, and managing reporting systems across multiple platforms, including Google Analytics 4 (GA4), Google Tag Manager (GTM), Looker Studio, BigQuery, and Excel. Your expertise will ensure accurate tracking, insightful reporting, and data-driven decision-making for our clients.

Key Responsibilities:

Tracking & Implementation

·      Set up, manage, and optimise Google Analytics 4 (GA4) and Google Tag Manager (GTM)

·     Configure event tracking, goal tracking, and conversion tracking to meet client reporting needs

·     Implement advanced tracking solutions in GTM using custom JavaScript

·     Troubleshoot and debug tracking issues using DevTools & debugging tools

Data Analysis & Reporting

·      Develop and maintain Looker Studio dashboards and other reporting tools

·     Analyse data, uncover trends, and generate strategic recommendations

·     Prepare daily, weekly, and monthly reports for internal teams and clients

·     Assist in automating and improving reporting processes using bespoke reporting systems

Collaboration & Compliance

·      Work closely with marketing teams to align reporting with business objectives

·     Integrate GA4 with Google Ads, Facebook Pixel, LinkedIn Insights, BigQuery, and Looker Studio

·     Ensure compliance with GDPR and other data privacy regulations

·     Conduct website analytics audits and provide actionable insights for improvement

Required Skills & Qualifications

·      Proven experience in Google Analytics (GA4) and Google Tag Manager (GTM)

·      Strong knowledge of tracking implementation & debugging tools

·      Familiarity with JavaScript, Regex, and Data Layer management

·      Experience with Google BigQuery, SQL, and data visualisation tools (e.g. LookerStudio)

·      Proficiency in Microsoft Excel / Google Sheets (pivot tables, macros, advanced formulas, basic SQL)

·      Analytical mindset with exceptional attention to detail and data-driven decision-making

·      Excellent verbal and written communication skills

Nice-to-Have Skills

·     Experience with server-side tagging

·     Knowledge of digital marketing channels (SEO, PPC, Social Media, etc.)

·     HTML/CSS/JavaScript experience

·     Fluency in multiple languages

If you have a passion for data, analytics, and marketing technology, we’d love to hear from you! Apply now and become a part of our team.