Retail Media Strategist
Company
Location
London, England, United Kingdom
Posted At
5/30/2025
Advertise with us by contacting: [email protected]
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Description
About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
About Mindshare: A Leading WPP Media Brand
Mindshare:
Mindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.
Role Summary And Impact
This role is designed to lead the strategic direction of all Retail Media planning and activation across the Unilever account, ensuring rigorous test and learn to develop both onsite and offsite business growth, driving forward best practice in activation channels and leading a team of Retail Media practitioners working across a range of retailer partners and platforms, encompassing grocery, health and beauty, quick commerce and bid management platforms Criteo and Citrus.
About The Role
The Retail Media Strategist role will have a deep interest and appreciation for the uniqueness of retail and marketplaces, and use their expertise to deliver excellence in biddable retail media platforms, on-retailer and off-retailer data led offerings. They will ensure seamless integration of performance-led retail media efforts into a holistic commerce and brand strategy, delivering best-in-class results for clients.
This role will lead a a cross-functional team and oversee, inform, shape, and implement the most advanced performance-led strategies and solutions to unlock new growth opportunities across retail media ad ecosystems, for Unilever and other CPG clients within the agency.
This role will partner with our clients to translate their business objectives into campaign strategies and test and learn opportunities, drive integration across commerce media channels and activities to maximize client outcomes, and leverage data and tools to drive effective optimization based on campaign parameters. An entrepreneurial spirit with a bias for action and problem-solving is necessary to be successful in this role.
Responsibilities:
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please note this is a UK based role and requires individuals to have the right to work in this location
Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.
While we appreciate all applications received, only those candidates selected for an interview will be contacted.
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
About Mindshare: A Leading WPP Media Brand
Mindshare:
Mindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.
Role Summary And Impact
This role is designed to lead the strategic direction of all Retail Media planning and activation across the Unilever account, ensuring rigorous test and learn to develop both onsite and offsite business growth, driving forward best practice in activation channels and leading a team of Retail Media practitioners working across a range of retailer partners and platforms, encompassing grocery, health and beauty, quick commerce and bid management platforms Criteo and Citrus.
About The Role
The Retail Media Strategist role will have a deep interest and appreciation for the uniqueness of retail and marketplaces, and use their expertise to deliver excellence in biddable retail media platforms, on-retailer and off-retailer data led offerings. They will ensure seamless integration of performance-led retail media efforts into a holistic commerce and brand strategy, delivering best-in-class results for clients.
This role will lead a a cross-functional team and oversee, inform, shape, and implement the most advanced performance-led strategies and solutions to unlock new growth opportunities across retail media ad ecosystems, for Unilever and other CPG clients within the agency.
This role will partner with our clients to translate their business objectives into campaign strategies and test and learn opportunities, drive integration across commerce media channels and activities to maximize client outcomes, and leverage data and tools to drive effective optimization based on campaign parameters. An entrepreneurial spirit with a bias for action and problem-solving is necessary to be successful in this role.
Responsibilities:
- Defining and agreeing ways of working with the Strategy and Planning teams across brand campaigns inc direction for Brand briefs to Exchange and provision of Retail Media info for media responses.
- Embedding retailer data within Unilever brand campaigns by collaborating with holistic strategists, media planners and activation teams on targeting and buyable audiences using retailer data
- Work closely with Group M on testing of new retailer data and targeting capabilities
- Working with clients to plot the annual strategy for each Business Unit and brand, ensuring objectives can be translated into media deliverables
- Collaborating with Live Planner to ensure due diligence on measurement of data driven brand campaigns
- Tracking and evaluating retailer maturity
- Working with activation teams to synthesize key data points, identify trends, and recommend activities to maximize business results and deliver an optimal customer experience.
- Ensuring documentation/banking of key learnings which can be applied to other retailers/future campaigns
- Driving tools utilisation to support planning, reporting, optimisation and automation
- Raise the profile of Mindshare's retail media team through events/ speaking opportunities
- Maintaining excellent relationships with key account stakeholders to maximize promotional opportunities and assist them in navigating the Commerce activation landscape
- Staying up to date on changing marketplace dynamics surrounding ad products, technology, and measurement across all media touchpoints within the retail media ecosystem.
- Line management of activation team
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
- Historical experience in media activation, ideally including Citrus and Criteo platforms
- Understanding of retail commercial elements such as profit margin, inventory levels, forecasting, and demand planning to inform media decisions.
- Understanding of how different media channels work together and retail partners’ advertising ecosystem.
- Strong drive to understand the retail landscape and latest trends in Commerce Media.
- Experience with retail bid management platforms, ideally Pacvue.
- Experience with digital shelf tools such as Data Impact, Profitero, Gradient or similar
- Experience with retailer planning tools
- Experience working with retailers to derive insights, ideally working with Dunhumby and Nectar 360 to use insights to fuel planning and test and learn
- Experience managing a team of direct reports
- Experience across the Microsoft Office Suite, including Excel, PowerPoint, and Outlook.
- Ability to collaborate and work effectively with internal teams and external partners.
- A self-starter attitude that thrives in a fast-paced environment.
- Excellent project-management skills; able to coordinate projects across multiple teams and functions.
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please note this is a UK based role and requires individuals to have the right to work in this location
Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.
While we appreciate all applications received, only those candidates selected for an interview will be contacted.
Advertise with us by contacting: [email protected]
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