Sales Account Executive

About the Company: Craster is where intelligent design meets premium hospitality. From our beautiful West London studio, we create innovative, sustainable product solutions that enable the world’s leading hotels and restaurants to deliver unforgettable experiences. Our values are at the heart of everything we do:

• We Care
• We are Curious
• We Do the Right Thing
• We Deliver Excellence
• We Are Open to Challenge

About the Role: We’re looking for a Sales Account Executive to join our commercial team, focusing on accelerating growth in the Asia and Middle East markets. Reporting to the Commercial Director, you’ll work closely with our Key Account Managers (KAMs) to drive lead generation, build strong relationships, and support client success across the full sales cycle.

Responsibilities:

• Lead Generation: Proactively identify and qualify new leads, with a focus on outbound outreach (calls/emails) to drive meetings and opportunities.
• Client Support: Assist KAMs with trip planning, meeting follow-ups, and developing smaller opportunities.
• Market Engagement: Build strong relationships with existing clients through regular check-ins and sharing insights on product launches and industry news.
• Pipeline Management: Track and update the CRM to ensure a clean, accurate sales pipeline and drive informed decision-making.
• Collaboration: Work closely with marketing, operations, and design teams to support campaign activity and client success.

Qualifications: 1+ years of experience in sales, business development, or client support—preferably with some outbound call experience.

Required Skills:

• Exposure to premium or hospitality environments is a big plus.
• A self-starter who thrives in a fast-paced, growing business.
• Excellent communication and presentation skills.
• Highly organised with good attention to detail and CRM proficiency.
• Business-level fluency in English; additional languages are a bonus.
• Willingness to travel 3x annually for international trade shows or client visits.

Why Craster?

• 23 days holiday, increasing to 25 with tenure – plus buy/sell options
• Birthday day off – celebrate in style!
• Hybrid working (3 days in the office)
• Pet-friendly studio in leafy West London
• Cycle to work scheme, healthcare cash plan, and pension scheme
• Regular social events and volunteering days
• Employee Assistance Programme & life assurance

Equal Opportunity Statement: We are an equal opportunities employer and are committed to creating a diverse and inclusive workplace. We welcome applications from all qualified candidates regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, or sexual orientation. We value the unique perspectives and experiences that each individual brings and strive to ensure that everyone has the opportunity to thrive and reach their full potential.