Sales Development Representative

London, England, United Kingdom

3/5/2025

Optimove is a global marketing tech company, recognized as a Leader by Forrester and a Challenger by Gartner. We work with some of the world's most exciting brands, such as Sephora, Staples, and Entain, who love our thought-provoking combination of art and science. With a strong product, a proven business, and the DNA of a vibrant, fast-growing startup, we're on the cusp of our next growth spurt. It's the perfect time to join our team of ~500 thinkers and doers across NYC, LDN, TLV, and other locations, where 2 of every 3 managers were promoted from within. Growing your career with Optimove is basically guaranteed.

We are expanding our Gaming Sales Team and looking for a motivated Sales Development Representative (SDR) to drive outbound engagement, generate new business opportunities, and support Account Executives (AEs) in growing our presence in EMEA & APAC. If you are a proactive and tenacious salesperson with a passion for gaming and technology, this is your opportunity to make an impact in a fast-growing industry.

Key Responsibilities

• Own outbound prospecting activities, targeting iGaming operators in EMEA & APAC through email, LinkedIn, cold calls, and personalized outreach.
• Research and identify key decision-makers (Marketing, CRM, Retention, Player Engagement, Data teams) within target accounts.
• Leverage sales tools (CRM tools, LinkedIn Sales Navigator, etc.) to execute and track outreach campaigns.
  
  

Sales & Pipeline Support

• Qualify leads and book high-value meetings for Account Executives (AEs).
• Conduct introductory discovery calls to understand prospects' needs and challenges.
• Deliver the Optimove value proposition, including running high-level product demos.
• Support AEs with strategic account planning, competitive research, and deal qualification.
  
  

Industry Engagement & Networking

• Attend iGaming industry events, conferences, and networking meetups to build relationships and identify opportunities.
• Develop and nurture relationships with key stakeholders in the gaming industry.
• Stay up to date on industry trends, regulatory changes, and competitor movements.
  
  

Collaboration & Cross-Functional Support

• Work closely with Marketing, AEs and Partner team on outbound campaign strategies and messaging.
• Provide feedback on market trends, messaging effectiveness, and customer pain points.
• Collaborate with Customer Success and Product teams to enhance industry knowledge and ensure alignment on client needs.
  
  

What We're Looking For

• 2-3+ years of experience in an SDR, BDR, or sales-related role, preferably in iGaming, MarTech, SaaS, or B2B software.
• Ability to manage multiple outreach campaigns, prioritise tasks, and meet targets.
• Experience adopting creative outreach techniques that cut through the noise.
• Comfortable running discovery calls, introductory pitches, and high-level demos.
• Self-starter with a proactive mindset, with the ability to work independently.
• Experience with LinkedIn Sales Navigator and CRM tools.
• The position is based in London, with 2-3 days per week based in our new office.
  
  

Why Join Optimove?

• Be part of a fast-growing, industry-leading MarTech company in the iGaming space.
• Work in a fun, collaborative and innovative team, with regular team events and socials.
• Future career growth opportunities, with a clear path to an AE role.
• Competitive salary, commission structure, and great benefits.
  
  

Interested? Apply today and help us shape the future of player retention in the iGaming industry!