Salesforce Marketing Data Cloud Architect

Credera is looking for an experienceArchitect across Data Cloud and Salesforce Marketing Cloud. The role will encompass primary focus on data-driven engagements in which Data Cloud is the driver, with Salesforce Marketing Cloud as the enablement. 2025 is an exciting year to join with our Digital CX Practice driving Data Cloud engagements in which the need for a dedicated Marketing Data Cloud l Architect has been identified to follow through these engagements from design to oversight role of implementation.

Focus:

The Marketing Data Cloud Architect will be (not limited to*) client facing, supporting pre-sales, responsible for architecture design on client projects and supporting industry / capability POVs.

Architect Responsibilities:

• Designing the implementation of Enterprise level Salesforce solutions.
• Responsible of architectural designs (Data Cloud + Marketing Cloud) and overseeing design implementations with delivery team (technical and functional resources)
• Develop high level estimates for the implementation requirements.
• Forward thinking and up-to-date knowledge of the latest Salesforce technologies with a passion to learn more.
• Provide the in-house Sales team with your expertise and knowledge and help to respond to RFIs, RFPs, Account expansion.
• Work closely with the delivery function and service management teams to ensure alignment with your designs.
• Capture business requirements and align them to the appropriate Salesforce solution
• Identify project risks and potential mitigations.
• Building client relationships with effective communications, documentation, and presentations.
• Able to work as part of a team, prioritise and support implementation were requested by delivery.
• Able to understand the commercial needs of the business combined with customer needs
• Building demos or POC’s to facilitate the discussions with the customer.
• Identify project complexities, risks, and potential mitigations.
• Be responsible for the identification of the Salesforce components of a solution as part of a bid team when responding to RFPs or RFIs.
• Discover and analyse individual customer goals and map those to Salesforce functionality as part of an overall solution design.
• Provide support for the sales and service teams in scoping potential new pieces of work.
• Involvement in related domain capabilities that depend on Data Cloud (i.e., AgentForce, CRM Analytics).
• Support the recruitment team with face-to-face interviews for senior candidates.
• Deliver Lunch and Learn Sessions and support/guide others in presenting sessions
• Create reusable assets for use in delivery projects, including design patterns, principles, technical components

Required Functional-led Experience:

• Owner of architectural designs and overseeing design implementations with delivery team (technical and functional resources)
• Proven experience implementing Salesforce Data Cloud and Salesforce Marketing Cloud
• Solid understanding of Data Cloud and SFMC platform consumption/contact pricing model
• Ability to handle API, AMPScript, Micro-services, SDK, Integration, and Security/Compliance driven engagements/discussions
• Experience with ingestion methods across Data Cloud and SFMC, identity resolution, data modelling, segmentation tools, and activation methods across Data Cloud and SFMC
• Proven experience in pre-sale solution design engagements (creating industry-led point of view, commercial estimations, scoping, discovery meetings, playbacks etc) around Data Cloud and Salesforce Marketing Cloud
• Leading client workshops, working with Salesforce partner initiatives, engaging with technical / functional / c-suite level stakeholders
• Strong understanding of (Service Cloud) Customer Service’s use case need for customer data
• Minimum 4yrs experience in delivering technologies and omnichannel use cases with familiarity with marketing technologies, CRM, and data ingestion modelling.
• 2-3 years’ experience of requirements gathering, solution design and estimating development effort for medium to large projects.

Required Certifications:

• Salesforce Data Cloud Consultant
• Salesforce Marketing Cloud Email Specialist
• Salesforce Marketing Cloud Consultant
• Salesforce Administrator I

Desirable Certifications

• Salesforce Service Cloud Consultant
• Salesforce Marketing Cloud Personalisation Accredited Award

This list is not exhaustive.

The job specification is intended as a guide to illustrate the minimum components of the specified job role, it is not indicative of the full list of duties and responsibilities for the specified role.

The Company may require the employee to perform another role or other duties sometimes should the business need arise considering the Employee’s broader skills, qualifications, and experience.

This is what you get in return

Along with a great company culture, Credera provides an exceptional compensation package including a competitive salary and a comprehensive benefit plan.

Learn more

Credera, trading as Brightgen, is Omnicom’s global consulting firm that combines transformational consulting capabilities, deep industry knowledge, AI and technology expertise to deliver valuable customer experiences and accelerated growth across a broad range of industries worldwide.

Our one-of-a-kind global boutique approach means we provide our clients with tailored solutions unique to their organisation that can scale due to our extensive footprint. As a values-led organisation, our mission is to make an extraordinary impact on our clients, our people, and our community.

We believe it is this approach that has allowed us to work with and transform the most influential brands and organisations in the world, from strategy through to execution. More information is available at credera.co.uk. We are part of the OPMG Group of Companies, within Omnicom Group Inc.

Credera will never ask for money up front and will not use apps such as Facebook Messenger, WhatsApp or Google Hangouts for communicating with you. You should be very wary of, and carefully scrutinize, any job opportunity that asks for money prior to starting and/or one where all communications take place exclusively via chat